Brand Tone

The brand's tone is overwhelmingly direct, approachable, and value-driven. It's informal and has a "no-frills" feel that aligns with the nature of liquidation sales. On social media, they are friendly and responsive, fostering a community feel. The language used is simple and focuses on the core benefits: low prices and the excitement of finding a bargain. There's a tangible sense of "treasure hunting" that they cultivate.

Brand Values

• •Value/Affordability
• •Opportunity & Discovery
• •Sustainability
• •Transparency

Best Practices

• •Lead with Value: Always start with the price, the discount, or the deal. The primary motivation for your audience is saving money. Make it the hero of your copy.
• •Use Direct and Simple Language: Avoid corporate jargon or overly polished marketing speak. Be straightforward and conversational, as if you're talking to a friend about a great deal you found.
• •Emphasize Scarcity and Urgency: The nature of liquidation means stock is limited and changes fast. Use phrases like "While supplies last," "Don't miss out," and "When it's gone, it's gone" to encourage immediate action.
• •Show, Don't Just Tell: Use visuals extensively. Raw, unpolished videos and photos from the warehouse perform well. Showcase the products, the pallets, and the "unboxing" process to build excitement and authenticity.
• •Foster Your Community: Engage directly with comments and questions on social media. Answer queries about price and availability promptly and transparently. This builds trust and reinforces the approachable, customer-focused nature of the brand.

Social Perception

Customers and the general public perceive Liquidaciones Low Cost as a place for bargain hunting. The excitement is palpable in the comments on their social media posts, with users eagerly asking about specific items and prices. The business model is understood as part of a growing trend of "low cost" outlets that sell surplus or returned stock from major retailers. This model appeals to a wide range of customers, from individuals seeking a good deal on personal items to small-scale resellers. There is an implicit understanding among customers that the stock is varied and changes constantly, which drives repeat visits and engagement.

Copy Examples

• •Your wallet can relax. This week's Amazon return pallets have landed! From air fryers to smartwatches, it's a treasure hunt where everyone wins. Stop by our Zamudio warehouse and discover your next great find. What are you hoping to see?
• •Here Today, Gone Tomorrow! Our stock never stays for long. Get top-brand electronics, home goods, and more at prices you won't believe. Shop the latest arrivals now before they disappear.
• •We just unboxed a pallet of mystery tech! Watch to see what we found. Spoiler: You're going to want it. Tag a friend who needs a bargain! #liquidaciones #amazonreturns #unboxing #bargain
• •That American-style fridge you've been dreaming of? It's here, and it's 60% off retail. We have a limited number from an Amazon overstock liquidation. Visit us in Bilbao or check availability online. First come, first served!
• •We believe a returned item isn't the end of its story. We give products a second chance to find a home, offering you incredible value and a more sustainable way to shop. Join our community of savvy savers! #LowCostLiving #Sustainability