Brand Tone

Empathetic and Caring, Problem-Solving and Reassuring, Professional and Trustworthy, Supportive and Appreciative

Brand Values

• •Quality and Durability
• •Innovation
• •Dignity and Comfort
• •Customer Focus and Care
• •Practicality and Affordability

Best Practices

• •Lead with Empathy: Always acknowledge the challenges and emotional aspects of incontinence for both users and caregivers. Use language that shows understanding and compassion.
• •Highlight Solutions and Benefits, Not Just Features: Focus on how the products improve quality of life, provide peace of mind, and restore dignity, rather than just listing technical specifications.
• •Maintain a Reassuring and Supportive Voice: Use confident and positive language that assures customers they are making a good choice. Avoid overly clinical or alarmist tones.
• •Emphasize Quality and Trustworthiness: Consistently mention the high-quality materials, durability, 'Made in the USA' aspect, and any awards or positive customer testimonials to build credibility.
• •Incorporate the Founder's Story (Subtly or Directly): Referencing the personal experience and motivation behind the brand can strengthen the connection with customers and reinforce the values of care and innovation.

Social Perception

Highly Positive Customer Feedback, Trustworthy and Reliable, Caring and Understanding Company, Addresses a Real Need

Copy Examples

• •Headline: Peace of Mind, Beautifully Designed. Liquaguard: Protect Your Furniture, Preserve Dignity. Body: Living with incontinence doesn't mean compromising on comfort or style. Our American-made waterproof covers offer discreet, durable protection that's easy to wash and worry-free. Rediscover comfort in your home.
• •Headline: Caregiving is Hard. Protecting Your Loved One's Comfort Shouldn't Be. Body: Inspired by a caregiver's journey, Liquaguard provides innovative, award-winning incontinence solutions. Our comfortable, high-quality covers ensure your furniture stays pristine and your loved one feels respected.
• •Headline: Don't Let Accidents Dictate Your Life. Choose Liquaguard Confidence. Body: Our waterproof protectors are more than just covers; they're a promise of quality, durability, and the freedom to live comfortably. Effective, discreet, and built to last.
• •Headline: The 'Life-Saving' Solution for Incontinence Care. Body: Hear from countless caregivers who've found relief with Liquaguard. Our commercial-grade, yet soft and comfortable, furniture protectors offer unparalleled protection and easy maintenance. Invest in quality, invest in peace of mind.
• •Headline: Quality You Can Trust, Care You Can Feel. Liquaguard: Innovated for Life. Body: From recliner chairs to mattresses, our American-made waterproof solutions are thoughtfully designed for durability, comfort, and dignity. Experience the Liquaguard difference today.