Tono de Marca

Professional, Educational, and Aspirational

Valores de Marca

• •Quality and Safety
• •Expertise and Professional Development
• •Efficacy and Results
• •Trust and Reliability

Mejores Prácticas

• •Maintain Audience Segmentation: Clearly distinguish the messaging between the B2B professional audience and the B2C outlet customers. Use a professional, educational tone for the former and a more direct, value-driven, and energetic tone for the latter.
• •Prioritize Visual Proof: Continue leveraging high-quality before-and-after images and videos on social media. This is the most powerful tool for demonstrating product efficacy and the skill level taught in the training courses.
• •Highlight Safety and Certification: In all professional-facing copy, consistently mention terms like "certified," "safe," "clinically tested," and "professional-grade." This builds trust and addresses the primary concern in the aesthetics field.
• •Empower the Professional: Frame marketing content around empowering the beautician or clinician. Use language that speaks to their business growth, skill enhancement, and ability to deliver better results for their own clients.
• •Leverage Expertise: Create educational content beyond direct product promotion. Blog posts, short video tutorials, or expert Q&As on topics like "Choosing the Right Filler for Different Lip Shapes" or "Client Consultation Best Practices" will solidify the brand's position as an industry leader and trusted resource.

Percepción Social

Based on the professional nature of its primary business, public perception within its target market (aesthetics professionals in Finland) appears to be that of a reputable supplier and training institution. The comments and engagement on their social media posts reflect a community of practitioners who look to LIPSELL for products and education. There is a high level of trust in the quality of their offerings, evidenced by practitioners who proudly tag LIPSELL when showcasing their own work using LIPSELL products. For the general public interacting with the outlet store, the perception is that of a discount retailer for popular beauty brands.

Ejemplos de Copy

• •Achieve artistry in every injection. Introducing the new [Product Name] filler, engineered for superior precision and natural-looking volume. Our formula ensures safety, longevity, and a flawless finish your clients will love. Elevate your craft with the professional's choice. Link in bio to learn more and order for your clinic.
• •Transform your passion into a profession. Our certified Basic Dermal Filler course is your first step towards a successful career in aesthetics. Learn from industry experts in a hands-on environment, focusing on safety, technique, and client care. Limited spots available for our next session. Enroll today and start building your future.
• •Your Partner in Aesthetic Excellence. From advanced dermal fillers to essential clinic supplies, we provide trusted, high-quality products that deliver uncompromising results. Equip your business with the best. Shop the professional collection.
• •Hi [Practitioner Name], ready to refine your skills? As a valued member of the LIPSELL community, we're giving you early access to our new Advanced Lip Augmentation masterclass. This exclusive workshop covers the latest techniques to create bespoke, beautiful results. Your clients trust your expertise. We're here to help you elevate it.
• •Flash Sale Friday! ✨ Get up to 50% off on your favorite brands. Olaplex, K18, Bioderma and more. Perfect time to restock your beauty essentials. Swipe up to shop the deals before they're gone! 💨