Tono de Marca

Direct, Casual, and Results-Oriented

Valores de Marca

• •Wellness & Health
• •Simplicity & Accessibility
• •Self-Improvement & Confidence

Mejores Prácticas

• •Use Direct and Casual Language: Always write as if you're talking to a friend. Use simple, direct sentences and avoid overly formal or technical jargon. Incorporate modern, relatable slang where appropriate to maintain the "in-the-know" feel.
• •Focus on "Before and After" Benefits: Consistently frame the product as a solution. Start with the problem (bad sleep, snoring, dry mouth) and immediately present Lipse as the simple, effective answer that leads to desirable outcomes (refreshed, snatched, energized).
• •Lead with Confidence: Employ a confident and assertive tone. Use command-oriented phrases like "Just slap it on" or "Grab Lipse now" to create a sense of certainty and efficacy.
• •Highlight Simplicity and Ease-of-Use: Emphasize how effortless the product is to use. The brand's strength is its simplicity, so the copy should always reflect that using Lipse is an easy step with a big payoff.
• •Connect Wellness to Aesthetics: Continue to bridge the gap between health benefits (better sleep, breathing) and aesthetic improvements (sharper jawline). This dual-benefit messaging is a core part of the brand's unique appeal.

Percepción Social

Emerging and niche, cultivating the perception of a secret weapon or viral shortcut to better sleep and an improved appearance.

Ejemplos de Copy

• •Your Shortcut to Better Sleep and a Snatched Jawline.
• •Lipse is like a secret weapon for your sleep game. You slap it on, shut your mouth, and let the magic happen. No snoring, no dry mouth, no morning dragon breath. Plus, it's secretly giving your jawline an upgrade. Who knew something so simple could do so much?
• •Ready to wake up refreshed and snatched?
• •Tired of restless nights and waking up groggy? It's time to try Lipse. Our mouth tape is the simple secret to deeper sleep, less snoring, and a sharper jawline. Just tape, sleep, and transform. Tap to shop the viral sleep solution.
• •Get 50% OFF + FREE SHIPPING. Join the club and wake up feeling the difference.