Brand Tone

Professional, Innovative, and Technical

Brand Values

• •Innovation
• •Performance
• •Partnership
• •Customization

Best Practices

• •Maintain a Technical and Authoritative Voice: Always use precise, industry-standard terminology. Avoid overly simplistic or marketing-heavy language. The copy should reflect expertise and educate the audience about the technology's capabilities and benefits.
• •Focus on Solutions and Applications: Instead of only listing features (e.g., "fast ToF camera"), frame them as solutions to customer problems (e.g., "Achieve real-time obstacle detection in logistics with our low-latency ToF cameras"). Use case studies and application examples to make the benefits tangible.
• •Leverage Partnerships for Credibility: Consistently mention key partners like NVIDIA, Intel, and Samsung in relevant marketing materials. This reinforces the brand's position as a trusted and validated player in the ecosystem.
• •Create a Unified Messaging Hierarchy: Ensure that the core values—Innovation, Performance, Partnership, and Customization—are consistently reflected across all platforms. Whether it's a deep-dive blog post or a short social media update, the core message should remain coherent.
• •Segment Communication by Platform and Audience: While maintaining a consistent tone, tailor the depth and format of the content. Use LinkedIn for detailed partnership announcements and company milestones. Use YouTube for technical demonstrations and training. Use the website for comprehensive product specifications and purchasing funnels.

Social Perception

credible and highly specialized technology leader

Copy Examples

• •Title: Unlocking Next-Level Automation: Introducing the LIPSedge™ AE470. Body: Precision and endurance are not optional in industrial automation. That's why we engineered the LIPSedge™ AE470. With an enhanced wide-view 3D depth sensor and powerful on-device Edge Computing, it delivers unparalleled perception for Autonomous Mobile Robots (AMRs). Designed for seamless integration and rugged environments, the AE470 is your solution for smarter, more reliable warehouse logistics and factory automation. #MachineVision #3DCamera #Robotics #Automation #EdgeAI
• •Headline: Industrial 3D Vision, Engineered for Performance. Sub-headline: From ruggedized 3D cameras to customizable AI middleware, LIPS Corporation provides the critical perception solutions that power the next generation of industrial automation.
• •Headline: Stop Guessing. Start Seeing in 3D. Body: Inaccurate data leads to costly errors. The LIPSedge™ series of industrial 3D cameras provides the high-precision depth data your vision-guided robotics require. With ruggedized designs and seamless integration with NVIDIA Isaac, achieve sub-millimeter accuracy and optimize your automation workflow. Request your starter kit today.
• •Big news! LIPS Corp. is partnering with ADLINK to power a new generation of AMRs. Our LIPSAMR™ Perception DevKit, running on the NVIDIA Isaac platform, is bringing smarter, faster, and more reliable navigation to logistics. The future of automation is here. #3DVision #AI #Robotics #AMR
• •Subject: New SDK Update: Faster, Cleaner 3D Data for Your Applications. Body: Focus on your application, not on data capture. Our latest SDK for the LIPSedge™ DL series simplifies integration and accelerates development. With cleaner 3D data and robust sample codes available on GitHub, you can get your project up and running in minutes. Explore the documentation now.