Brand Tone

Friendly and Relatable, Helpful and Practical, Positive and Optimistic, Playful and Cheerful, Caring and Community-Oriented

Brand Values

• •Practicality/Usefulness
• •Quality
• •Integrity and Honesty
• •Empowerment (especially for women)
• •Handmade/USA-Made
• •Customer Focus/Care
• •Simplicity

Best Practices

• •Know Your "Why": Always circle back to the core problem LippyClip® solves (lost lip balm) and the core values (practicality, empowerment, quality). This ensures messaging stays relevant and authentic.
• •Speak Like a Friend: Use warm, approachable language. Avoid overly formal or technical jargon. Imagine you're talking to a friend about a cool product you found.
• •Highlight the "Smile Factor": Emphasize the joy and relief the product brings – the cute designs, the end of a frustrating search. Use positive and slightly playful words.
• •Show, Don't Just Tell, the Story: Weave in elements of the brand's story (women-owned, handmade, USA-made) subtly where appropriate, as this resonates with the brand's values and perceived integrity.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and product descriptions is aligned. This builds a cohesive and recognizable brand personality.

Social Perception

Problem-Solver, High Quality and Cute, Great for Gifting, Supportive of Women/Small Business, Convenient and Time-Saving

Copy Examples

• •Kiss lost lip balm goodbye! 💋 Our [Pattern Name] LippyClip® keeps your favorite balm right where you need it. Practical, cute, and always ready!
• •Stop the search! 🕵️‍♀️ Life's busy enough without hunting for your lip balm. Clip it, grab it, and go with LippyClip®. Your purse will thank you!
• •Brighten your day AND your bag! ✨ With so many fun LippyClip® designs, finding your lip balm is now a happy little moment. Handmade with ❤️ in the USA.
• •The perfect little 'thinking of you' gift! 🎁 LippyClip®: the stylishly simple solution everyone needs. Who would you treat?
• •From busy moms to on-the-go pros, LippyClip® is your new best friend. Keep essentials handy and add a pop of fun to your day! #ProblemSolved #LippyClipLove