Brand Tone

Results-oriented, community-focused, natural, and trust-building

Brand Values

• •Effectiveness
• •Natural Ingredients/Approach
• •Customer Transformation & Wellbeing
• •Accessibility
• •User-Generated Proof

Best Practices

• •Continue to actively collect and showcase genuine customer testimonials and before-and-after stories.
• •Consistently highlight the natural ingredients and the natural approach to wellness and weight management in all communications.
• •Ensure customer service is responsive and helpful.
• •Focus on tangible benefits and results: always tie the message back to the concrete results users can expect (e.g., "reduce sizes," "feel lighter," "boost energy").
• •Use hashtags like #bajadepeso, #antesydespues, and #liponatura to enhance discoverability and community engagement.

Social Perception

The brand is perceived as a provider of effective, natural weight management solutions, supported by a strong community and visible customer transformations.

Copy Examples

• •"¡Empieza hoy mismo!" (Start today!)
• •Check out our testimonials and get inspired!
• •Our community is buzzing with incredible transformations.🌿
• •Our carefully selected natural ingredients work with your body, not against it.
• •"LIPOBOOST," "QUEMADOR GOLD," and "DETOX."