Brand Tone

nurturing, creative, reassuring, gentle, whimsical, and soft, with an emphasis on practicality and trust-building

Brand Values

• •Safety and Health
• •Creativity and Personalization
• •Quality and Durability
• •Educational Value

Best Practices

• •Prioritize 'Safety' in Your Messaging: Always lead with or prominently feature the safety and ecological aspects of your products. Phrases like 'water-based inks,' 'eco-friendly,' and 'completely safe for children' are powerful trust signals for your target audience (parents).
• •Use Evocative and Gentle Language: Employ descriptive, soft, and imaginative words. Terms like 'dreamy,' 'whimsical,' 'cozy,' 'charming,' and 'gentle' align perfectly with the visual aesthetic and reinforce the nurturing tone of the brand.
• •Empower the Customer as a Creator: Frame your products as tools for personalization. Use phrases that encourage creativity, such as 'Design their unique space,' 'Mix and match to reflect your style,' and 'Your vision, made easy.' This shifts the focus from just buying a product to having a creative experience.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy always matches the soft, pastel, and clean aesthetic of your product photography and social media feed. The words should feel like they belong in the visual world you have created.
• •Highlight Practical Benefits Clearly: While the tone is whimsical, the benefits should be clear and concrete. Always mention key features like 'easy to apply,' 'waterproof,' 'durable,' and 'paint-like finish.' This blend of inspirational tone and practical information addresses both the emotional desires and logical needs of the buyer.

Social Perception

LIPKODECOR is perceived as a specialized provider of high-quality, aesthetically pleasing, and safe decorative solutions for children's spaces. It is seen as accessible, trustworthy, tasteful, and reliable, especially for parents and interior decorators.

Copy Examples

• •Create a room as unique as their dreams. Safe, stylish, and simple-to-apply wall decor.
• •Bring a gentle meadow indoors. 🌸 Our new Boho Flowers collection is designed to create a peaceful, dreamy space for your little one. Printed with eco-friendly, water-based inks, you can rest easy knowing their room is as safe as it is beautiful. Tap to shop and start creating!
• •Let their imagination run wild with our charming woodland friends! Each sticker is precision-cut from premium German vinyl, giving it a stunning, paint-like finish on the wall. Waterproof and durable for life's little messes, it's the perfect way to add a touch of playful magic to any nursery or playroom.
• •A Little Update for Their Little Space ✨
• •Tired of blank walls? Transform your child's room in minutes with LIPKODECOR! Our unique vinyl stickers are eco-friendly, completely safe for kids, and easy to apply. From pastel balloons to educational designs, find the perfect theme to match their personality. Get 10% off when you buy two sets today!