Tono de Marca

Conscious & Caring, Luxurious & Indulgent, Confident & Empowering, Approachable & Informative

Valores de Marca

• •Natural & Organic Ingredients
• •Ethical Practices (Cruelty-Free & Vegan)
• •Quality & Efficacy
• •Customer Satisfaction & Trust
• •Enhancing Natural Beauty
• •Lip Health & Well-being

Mejores Prácticas

• •Prioritize Value-Driven Language: Consistently weave in keywords related to your core values: natural, organic, vegan, cruelty-free, long-lasting, nourishing, enhancing. This reinforces what the brand stands for with every message.
• •Connect with a desire for holistic beauty.
• •Focus on how the products help the customer achieve their desired look and feel confident throughout their day (e.g., stand the test of time, complement your lifestyle).
• •Be Transparent and Informative: When mentioning ingredients or product benefits (like intense hydration, natural plumping effect), provide clear, concise information that builds trust and educates the consumer about the quality they are investing in.
• •On social media, balance polished product shots with relatable content and encourage interaction to foster a community.

Percepción Social

Positive (among its customer base). Potential for Confusion: The generic term lip fix might lead to some confusion with other products or brands in the market (e.g., Elizabeth Arden's Lip-Fix, Lashleigh Professional's Lip Fix). Alignment with Current Trends: The emphasis on natural ingredients, veganism, and cruelty-free products aligns well with growing consumer consciousness and ethical beauty trends. Social media trends around lip augmentation and appearance also create a market for products that enhance lips.

Ejemplos de Copy

• •Discover your perfect fix.
• •#LipFixUK #VeganBeauty #OrganicLipCare #ConsciousGlam
• •#EthicalBeauty #LipPerfection
• •Explore our collection of natural, organic, and vegan lip care...
• •Lip Fix Cosmetics – Beauty That Aligns With Your Values.