Tono de Marca

Aspirational professionalism and trendy confidence, blending high quality and performance with a youthful, bold, and self-expressive voice.

Valores de Marca

• •Inclusivity
• •Honesty & Efficacy
• •Quality Performance

Mejores Prácticas

• •Lead with Inclusivity: Make the core value of catering to all skin tones, especially deeper ones, the hero of your messaging.
• •Balance Professional and Trendy Language: Maintain the dual-tone, using performance-based keywords alongside energetic, community-focused language.
• •Build the 'Lipbae' Community: Consistently use the term 'Lipbae' and encourage user-generated content to foster a sense of belonging.
• •Emphasize the 'Problem/Solution' Angle: Remind customers of the brand's origin story—the frustration of products not working for deeper skin tones.
• •Be Authentic and Transparent: Live up to the brand value of honesty, avoiding exaggerated claims and focusing on how the product feels and performs.

Percepción Social

Currently a blank slate, entirely shaped by the brand's self-presentation. The target audience (makeup artists and beauty creators) may perceive it positively based on inclusivity claims and product performance, but the lack of an active social media presence could be seen as a lack of legitimacy.

Ejemplos de Copy

• •Your shade, your slay. Our Swiss Chocolate gloss was made to enhance deeper tones, not hide them. Rich pigment, full coverage, zero compromise. Tap to become a #Lipbae.
• •Finally. Lip colour that's true to you. Formulated for every shade and background. Loved by artists, created for you.
• •Tired of lip gloss that disappoints? See the pigment pop.
• •Meet 'Honey Reign'. A golden, nourishing formula designed for full, smooth coverage that feels as good as it looks. We believe in products that work at face value, delivering the ultimate shine and pigment that POPS for every Lipbae.
• •Lipbay London was born from a simple search: finding the perfect lip product for every skin tone. We focus on enhancing deeper tones and beautifying hyperpigmented lips, because beauty is for everyone.