Brand Tone

artistic, premium, exclusive, creative, professional, sophisticated, and high-end with a touch of whimsy and magic.

Brand Values

• •Artistic Integrity and Originality
• •Creativity and Innovation
• •Quality and Craftsmanship
• •Exclusivity and Collectibility
• •Mindful Consumption

Best Practices

• •Lead with Artistry: Always frame the products as pieces of art first and merchandise second. Use descriptive, evocative language that highlights the creative process, inspiration, and detail, just as the site describes Vlada's work as a 'blend of makeup and magic.'
• •Emphasize Exclusivity: Consistently use terms like 'Limited Edition,' 'Collector's Item,' 'Exclusive,' and 'Signed by the Artist' to reinforce the premium and collectible nature of the products. This creates urgency and enhances perceived value.
• •Maintain a Premium Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should remain sophisticated, clean, and professional, reflecting the high-quality, 'museum-worthy' positioning of the art itself.
• •Tell the Story Behind the Art: Connect every product back to Vlada Haggerty. Share the inspiration behind a specific design or the intricate process of its creation. This reinforces the brand's core value of originality and the artist's personal touch.
• •Use High-Quality Visuals: The copy must always be paired with flawless, high-resolution imagery and video that does justice to the intricate detail of the lip art and the quality of the merchandise. The brand's power is visual, and the copy should serve to enhance, not overshadow, the imagery.

Social Perception

LIPART.SHOP is perceived as an extension of Vlada Haggerty's personal brand, highly respected in the makeup and art communities. She is seen as 'makeup artist royalty' and an innovator. Customers and fans view her work as 'stunning,' 'mesmerizing,' and 'flawless.' The brand is considered a source for unique, eye-catching accessories and art pieces, celebrating creativity and artistry, appealing to art lovers and collectors.

Copy Examples

• •Art is fleeting, but icons are forever. Introducing the 'Crystalized Kiss' pin, a new limited edition masterpiece from the Vlada Haggerty vault. With only 100 pieces in existence, this is more than an accessory—it's a collectible. Claim your piece of artistry.
• •Your daily essentials don't have to be ordinary. The 'You're a Star' notebook, wrapped in the iconic art of @vladamua, transforms everyday notes into a canvas for your dreams. Where art meets ambition. #LipartShop #VladaMUA #ArtisticLiving
• •Turn the page and enter a world where lips are the canvas. 'Art of the Lips' is not a book about makeup; it's a 200-page gallery of the magic Vlada Haggerty creates. The ultimate centerpiece for the art and beauty connoisseur. Discover the collection.
• •Give the gift of wearable art. This season, choose a gift as unique as they are. From bejeweled pins to stunning framed prints, the LIPART.SHOP collection is curated for those who appreciate creativity and craftsmanship. Shop exclusive designs by Vlada Haggerty.
• •Adorn Yourself in Art. Presenting the Garnet Gold Hoops, meticulously designed by Vlada to echo the passion of her most iconic creations. Crafted for the bold. Worn by the visionary. Shop the collection.