Brand Tone

friendly, caring, and trustworthy

Brand Values

• •Quality and Durability
• •Pet Well-being
• •Customer-Centricity
• •Honesty and Affordability
• •Innovation

Best Practices

• •Always Lead with the Pet's Benefit: Frame every product description and ad copy around how it improves the life, comfort, or happiness of the pet.
• •Use a Warm and Empathetic Tone: Write as if you're a fellow pet lover. Use words like "your furry friend," "loyal companion," and "happy home" to build an emotional connection.
• •Highlight Quality and Durability: Consistently mention the high-quality materials (e.g., "orthopedic memory foam," "sturdy natural wood") and long-lasting construction in your copy. This reinforces the brand's core value.
• •Incorporate Customer Voice: Use snippets of positive customer reviews or testimonials in your marketing materials to build trust and social proof. Phrases like "Our customers say..." or "They all approveee :)" can be powerful.
• •Maintain a Clean and Simple Aesthetic: The language should be as clean and functional as the design of the furniture. Avoid overly complex jargon and focus on clear, concise, and heartfelt messaging.

Social Perception

The general perception of LIORCE is positive, praised for high quality and soft materials, convenient features like removable/washable covers and waterproof lining, and sturdiness. The brand is seen as a provider of well-designed, functional, and pet-approved furniture.

Copy Examples

• •Give your loyal friend the gift of ultimate comfort. Our orthopedic memory foam bed soothes joints and provides a perfect place to dream. Because a happy dog is a healthy dog.
• •Unleash your cat's inner explorer! Our stylish and sturdy wall shelves provide the vertical space cats crave, turning your wall into a feline paradise. It's not just furniture; it's an adventure.
• •At LIORCE, we believe pets are family. That's why we pour our hearts into creating furniture that's as durable and loving as the bond you share. Quality you can trust, comfort they'll love.
• •That 'I'm the king of the castle' feeling. Our wall furniture isn't just a perch; it's a throne. #LiorcePets #CatFurniture #HappyCat
• •Treat Your Pet (and Your Wallet!) - 15% Off Our Best-Selling Pet Beds.