Brand Tone

Empathetic & Empowering, Authentic & Relatable, Aspirational yet Accessible, Warm & Feminine

Brand Values

• •Meaningful Connection: This is central. The jewelry is explicitly designed to "create moments through connection" with oneself or others. Collections often symbolize relationships (e.g., mother-daughter, soul sisters).
• •Empowerment & Self-Love: The brand aims to make wearers feel strong, confident, and cherished ("lionhearted," "encourage self-love").
• •Authenticity: Stemming from the founder's vision, the brand strives to be "unpretentious and easy," and "true."
• •Quality & Durability: Emphasis on high-quality materials (925 sterling silver, 14k gold plating) that are "ocean safe" and designed for continuous wear.
• •Individuality & Wild Spirit: The "Wild" in Lion Wild signifies a spirit that "cannot be tamed," encouraging wearers to embrace their unique selves.
• •Inclusivity: The brand aims to be "inclusive" in its approach.

Best Practices

• •Lead with Emotion, Support with Product: Always tie product features back to the feelings, connections, or values they represent (e.g., This necklace *symbolizes* unbreakable friendship because it's *designed as two connecting halves*).
• •Use "Lionhearted" and "Wild" Authentically: Weave these core brand terms into narratives where they genuinely fit the sentiment of empowerment, courage, or individuality.
• •Tell Stories of Connection: Share customer stories (with permission), the inspiration behind collections, or scenarios where the jewelry plays a role in a meaningful moment. This reinforces the brand's primary value.
• •Embrace Authenticity and Relatability: Use natural, warm, and slightly informal language. Avoid overly corporate or jargon-filled speech. Reflect the "unpretentious and easy" ethos.
• •Foster a Sense of Community: Address your audience directly ("your wild heart," "for your lionhearted sister"). Encourage interaction, sharing, and user-generated content that aligns with the brand's values. Use inclusive language.

Social Perception

Lion Wild is perceived very positively by its customers and the public. It is seen as a brand that delivers on its promise of beautiful, high-quality jewelry with deep emotional significance. Customers feel a genuine connection to the brand's ethos, often sharing personal stories about what the jewelry means to them or the recipient. The brand is viewed as authentic and purpose-driven, rather than just a commercial entity. Its success in leveraging platforms like TikTok indicates a strong understanding of how to communicate its values effectively to a modern audience. There's a strong sense of community, with customers appreciating the brand's role in celebrating important relationships and personal milestones.

Copy Examples

• •For the one who knows your heart without a word. Our 'Kindred Soul' necklace, delicately crafted in [925 sterling silver/14k gold plate] – a reminder that some bonds are forever. Tag your kindred spirit who makes your world brighter. ✨ #LionWild #ConnectionJewellery #SoulSisterLove
• •*(Upbeat, authentic music. Quick cuts of diverse women smiling, laughing, wearing Lion Wild pieces in everyday settings – beach, cafe, home.)* **Voiceover/Text Overlay:** She is lionhearted. She is wild. She is you. Lion Wild: Jewelry for your untamed spirit. ✨ Find your roar. #LionWild #EmpowerHer #BeWild
• •Your daily whisper of strength. Our Engraved Affirmation Ring isn't just an accessory; it's a personal talisman. Crafted from enduring 925 sterling silver, let its message be a gentle reminder of your power, your worth, and your beautifully wild heart. Wear it, believe it, become it. #LionWild #SelfLoveJourney #MeaningfulJewelry
• •More than a gift, it's a moment shared. ✨ This [Mother's Day/Birthday/Anniversary], give the gift of connection with Lion Wild. Each piece, beautifully boxed with a meaningful card, tells a story of love, appreciation, and unbreakable bonds. Shop our curated gift collections and make their heart roar. Free AU Express Shipping! #LionWildGifts #JewelleryWithMeaning #CelebrateHer
• •Live Your Story. Wear Your Heart. From salty ocean dips to city adventures, our durable, ocean-safe jewelry is designed to be part of your every day. Crafted for the lionhearted, made to last. Discover pieces as resilient and beautiful as you are. #LionWild #EverydayLuxury #MadeForAdventures