Brand Tone

Imaginative & Adventurous, Playful & Fun, Trustworthy & Reassuring, Nostalgic & Traditional, Friendly & Engaging

Brand Values

• •Safety
• •Quality & Durability
• •Imaginative Play
• •Active Play
• •Storytelling
• •Sustainability

Best Practices

• •Prioritize Imagination and Adventure: Always frame product descriptions and social media posts around the potential for imaginative play and adventure. Use evocative language that transports the reader (and the child) to a world of fantasy.
• •Emphasize Safety and Quality Subtly but Consistently: While the tone is playful, weave in mentions of 'safe EVA foam,' 'Danish design,' or 'built to last' to reinforce these core values without sounding overly technical. The 'Lion's touch' concept can be a good anchor.
• •Incorporate Storytelling: Whenever possible, connect products to their thematic stories or encourage users to create their own. Ask questions that prompt imaginative thinking (e.g., 'What quests will your knight embark on?').
• •Maintain a Friendly and Engaging Voice: Especially on social media, respond to comments and messages in a warm, approachable manner. Use language that is positive and encouraging.
• •Visual Consistency Supports Tone: Ensure that imagery and videos align with the adventurous, playful, yet high-quality tone. Showcase children actively and joyfully engaging with the toys in imaginative settings.

Social Perception

Parents & Gift-Givers perceive Liontouch as a provider of high-quality, safe, and engaging toys that encourage creative and active play. Children likely see the toys as exciting props for their imaginative games. Industry (Retailers/Museum Shops) view Liontouch as a reliable brand offering well-crafted, historically-inspired toys. Overall, the brand is seen as a more premium option in the pretend-play toy market, valued for its safety, design, and focus on fostering imagination.

Copy Examples

• •Headline: Unleash the Hero Within! Body: From daring knights to brave Vikings, our Danish-designed foam toys are crafted for epic adventures and safe, imaginative play. What story will your child create today? #Liontouch #ImaginativePlay #SafeToys
• •Headline: Quality Playtime, Crafted with Care. Body: At Liontouch, safety and quality are our promise. Our EVA foam swords and shields are soft enough for duels, durable enough for dragons, and always ready for adventure. Spark their imagination! #DanishDesign #KidsToys #ActivePlay
• •Headline: More Than Toys, They're Story Starters. Body: Every Liontouch shield has a tale, every sword a legend waiting to unfold. Gift your child the magic of storytelling and watch their creativity soar. Discover the adventure. #StorytellingToys #PretendPlay #LiontouchLegacy
• •Headline: Adventure Awaits! (No Batteries Required). Body: Swap screen time for epic sagas! Liontouch toys inspire active, imaginative fun that builds confidence and creates lasting memories. Explore our worlds of knights, pirates, and princesses! #UnplugAndPlay #CreativeKids #MadeForAdventure
• •Headline: The Lion's Promise: Safe Fun, Always. Body: Our name, Liontouch, means we stand for safety. Every toy is thoughtfully designed in Denmark and made from high-quality, soft EVA foam, so you can rest easy while they play hard. #SafetyFirst #QualityToys #ParentApproved