Brand Tone

Empowering, Community-Oriented, Confident, Casual & Accessible

Brand Values

• •Empowerment
• •Community/Teamwork
• •Quality & Comfort

Best Practices

• •Use empowering language and motivational phrases.
• •Emphasize the importance of community and teamwork.
• •Incorporate confident and bold imagery or language.
• •Maintain a casual and accessible tone suitable for everyday wear.
• •Highlight the quality and comfort of the apparel.

Social Perception

A brand that empowers individuals, fosters a strong sense of community, and provides comfortable, high-quality apparel for everyday wear.

Copy Examples

• •Feel Limitless. Our apparel empowers you to push boundaries and achieve your personal goals.
• •Welcome to the Squad! Join our community and amplify each other's strengths.
• •Rock the Big Face Yellow Sun Gold Lion tee and show off your confidence.
• •Effortless basics for your everyday adventures. Comfort and style combined.
• •Made with quality materials for ultimate comfort and performance.