Brand Tone

heartfelt, personal, and inspiring

Brand Values

• •Empowerment and Fair Trade
• •Handmade and Unique Artistry
• •Joy and Connection
• •Ethical and Natural

Best Practices

• •Lead with the "Why": Always start with the story behind the product and the mission of the brand. Focus on the impact of the purchase before detailing the product's features.
• •Use "Heartfelt" Language: Incorporate words that evoke emotion and connection, such as "joy," "love," "empower," "artisan," "handmade," and "community."
• •Tell the Artisans' Stories: Whenever possible, share stories and photos of the artisans who create the products. This reinforces the values of empowerment and human connection.
• •Maintain a Personal and Authentic Voice: Write as if you are speaking directly to a friend. Use "we" and "our" to refer to the company and share the founders' passion.
• •Be Consistent Across All Channels: Ensure that the tone, values, and messaging are consistent on the website, social media, product descriptions, and all customer communications to build a strong and trustworthy brand identity.

Social Perception

that of a socially conscious and heartfelt company that customers can feel good about supporting. They position themselves as more than just a retailer, but as a conduit for positive change. The brand story of a husband and wife team driven by a desire to help others adds a personal and trustworthy dimension.

Copy Examples

• •More than just a pillow. It's a story of empowerment, a tradition of artistry, and a piece of joy for your home. Each of our handwoven fish pillows is crafted by talented female artisans in Sri Lanka, providing them with a sustainable wage and a path to a brighter future. Bring a story into your home. #LionheartImports #FairTrade #HandmadeWithLove
• •Discover a World of Handmade Joy. Shop our collection of ethically sourced treasures and support artisans from around the globe. Every purchase makes a difference.
• •It started with a journey and a desire to connect. For us, Navaka and Susan, Lionheart Imports is more than a store; it's a mission to spread joy and empower communities. We believe in the beauty of handmade and the power of a purchase to change a life.
• •Carry a piece of Sri Lankan artistry with you. This vibrant, hand-dyed bag is not only a beautiful accessory but a symbol of hope. Made with all-natural, non-toxic cotton by women artisans, your purchase directly contributes to their economic empowerment and the preservation of their craft.
• •Subject: A Story of Joy in Every Stitch. Hi [Customer Name], At Lionheart Imports, we believe that the most beautiful products have the most beautiful stories. This week, we want to introduce you to the incredible women behind our handwoven collection in Sri Lanka. Your support helps them build a better future for their families and communities. Discover their stories and their incredible creations.