Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Stylish & Curated, Friendly & Approachable, Conscious & Mindful

Brand Values

• •Uniqueness & Individuality
• •Sustainability & Conscious Consumption
• •Quality & Craftsmanship
• •Storytelling & Heritage
• •Customer Connection & Community

Best Practices

• •Embrace Storytelling: Every vintage piece has a history. Weave narratives into product descriptions and social media posts. Talk about the era, potential past life, or the unique details that make it special.
• •Use Evocative and Sensory Language: Words like "timeless," "cherished," "whispers of the past," "silky," "crisp cotton" can bring the garments to life and appeal to the desire for something special and tactile.
• •Highlight Sustainability Naturally: Integrate the eco-conscious message without being preachy. Focus on the beauty and quality of pre-loved items as a positive choice for the planet and personal style.
• •Maintain an Enthusiastic and Passionate Voice: Let your genuine love for vintage shine through. Use exclamation points where appropriate, ask engaging questions, and share your excitement about new finds.
• •Stay Authentic and Transparent: Be honest about the condition of vintage items (it's part of their charm!). Build trust by being upfront and showing the unique character of each piece. Avoid overly formal or corporate language; keep it approachable and genuine.

Social Perception

A destination for unique finds, An advocate for sustainable fashion, Knowledgeable and passionate about vintage, Aesthetically pleasing and inspiring, a niche brand appealing to a specific segment of fashion consumers who value history, sustainability, and individuality over fleeting trends.

Copy Examples

• •✨ Just in! This 70s dream dress just whispered tales of disco nights and starlit dances. Perfectly preserved and ready for her next adventure. Who will be the lucky one to continue her story? DM to claim this unique piece of history! #LionessVintage #VintageDress #70sFashion #SustainableStyle #UniqueFind
• •Unearth a true treasure: This impeccably tailored 1960s wool blazer isn't just a piece of clothing; it's a statement. With its sharp silhouette and timeless design, it’s proof that true style never fades. Lovingly sourced and ready to empower your modern wardrobe with a touch of vintage elegance. Condition: Excellent vintage condition.
• •Unlock a Story: New Vintage Gems Have Arrived at Lioness Vintage! Hey Vintage Lover, Step back in time with our latest curated collection of handpicked vintage treasures. Each piece has a past, ready to become a part of your future. Discover unique styles that tell a story and champion sustainable fashion...
• •Tired of fast fashion sameness? Embrace your unique style with Lioness Vintage. We curate timeless, pre-loved pieces that are as kind to the planet as they are to your wardrobe. Explore our collection today and wear a piece of history. #VintageFashion #SustainableChic #ShopVintage #Individuality
• •Before: Blending in. 🥱 After: Standing out with Lioness Vintage! ✨ Rock your story. Shop sustainable. #VintageGlowUp #EcoFashion #StyleInspo #LionessVintageFinds