Brand Tone

Confident & Fierce, Trendy & Sexy, Empowering, Aspirational & Chic

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Confidence
• •Trend-Consciousness
• •Boldness & Fearlessness

Best Practices

• •Develop a "Brand Voice Chart": Explicitly define adjectives that describe your tone (e.g., Fierce, Bold, Sassy, Empowering, Chic) and those that don't (e.g., Shy, Conservative, Apologetic, Generic). Provide examples of "say this, not that."
• •Use Powerful, Evocative Language: Employ strong verbs and vivid adjectives that align with the "Lioness" persona. Think words like "unleash," "command," "slay," "fierce," "bold," "empower," "statement."
• •Speak Directly to Your Target Audience: Address the "head-strong, fearless woman" and "IT girl." Use "you" in a targeted manner, making her feel seen and understood.
• •Incorporate a Sense of Exclusivity and Aspiration (Subtly): While affordable, the "luxury-inspired" aspect and celebrity/influencer association should be hinted at to maintain desirability.
• •Stay Current and Agile: Reflect new trends, popular culture references (where appropriate and authentic), and the dynamic nature of fashion in your copy, mirroring the brand's frequent new arrivals and trend-focused approach. Ensure consistency across all platforms, from website to social media captions and ad copy.

Social Perception

Positive Association with Trendiness and Style, Mixed Customer Reviews, Fast Fashion Association, Seen as Affordable Luxury-Inspired

Copy Examples

• •Headline: Unleash Your Inner. Body: Don't just follow trends, set them. Our latest collection is for the woman who owns every room she walks into. Shop Lioness. Feel Fierce.
• •Instagram Caption: Self-expression is your power. Style is your voice. Scream it. Shop the [Product Name] set and tell them who you are without saying a word. #LionessOfficial #FearlessFashion
• •Email Subject: It’s Not Just an Outfit. It’s a Statement. Body: Ready to turn heads? The new arrivals at Lioness are here – designed for the bold, the brave, the you. Luxury-inspired, because you deserve it.
• •Product Description Snippet: The [Dress Name] isn't for the faint of heart. With its daring cut-outs and figure-hugging silhouette, it’s engineered for maximum impact. Wear it and watch the world react.
• •Website Banner: BE THE MOMENT. Shop looks that are as unapologetically confident as you are. New drops weekly.