Brand Tone

Adventurous, Practical, and Confident

Brand Values

• •Quality and Durability
• •Functionality and Versatility
• •National Pride
• •Style and Innovation
• •Customer Trust

Best Practices

• •Always Emphasize Durability: Consistently mention the quality of materials, the one-year warranty, and the resistance of the bags. This reinforces your primary value proposition.
• •Use Adventurous and Active Language: Employ verbs and phrases that inspire action and exploration (e.g., "discover," "conquer," "explore," "your next journey").
• •Incorporate "Colombian-Made": Regularly highlight the brand's national origin. This fosters a connection with the local market and can be a mark of quality for international audiences.
• •Maintain a Confident and Direct Tone: Speak with authority about your products. Use clear, concise, and assertive language. Avoid hesitant or overly complex phrasing.
• •Engage the Community with Questions: Foster a sense of community by asking questions in your social media captions (e.g., "Where will you take your Lion Bag?", "What's your next adventure?"). This encourages interaction and makes the brand feel more personal.

Social Perception

Lion Bags is perceived as a reliable national brand that offers good value for money. Customers appreciate the quality and durability of the products. The brand is seen as accessible and engaged with its community through giveaways and responsive communication. The name "Lion" itself helps to create an image of strength and resilience, which aligns well with its focus on durable bags.

Copy Examples

• •Your next adventure is calling. Are you ready to answer? Our backpacks are designed to carry everything you need, wherever the path may take you. Durability that inspires confidence, and style that sets you apart. #LionBags #AdventureAwaits #ColombianMade
• •Quality That Goes With You. From the office to the airport, and every stop in between. Lion Bags offers the perfect balance of function and exclusive design. Made in Colombia and backed by a 1-year warranty. Discover your ideal companion today.
• •Waterproof? ✅ Tough? ✅ Stylish? ✅ Your Lion Bag is ready for anything. What will be your next destination? Don't let anything stop you! Our bags are made to last. #LionBags #BuiltToLast #TravelEssential #MadeInColombia
• •The Executive Briefcase: Style and Security for Your Day-to-Day. Conquer your professional goals with a briefcase designed for the modern world. Crafted with premium leather and reinforced compartments for your devices, it offers the security you need and the style you deserve. Backed by the Lion Bags guarantee.
• •Ready for a New Story? Every journey, big or small, starts with a single step. At Lion Bags, we create the companions that walk with you. Explore our new collection of backpacks and briefcases, handcrafted with passion and built to endure. Your story is waiting to be written.