Tono de Marca

Luxurious, aspirational, friendly, approachable, ethical, and conscious. It balances high-end positioning with a personal, welcoming, and informative voice about sustainability.

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Luxury & Sensory Experience
• •Customer Satisfaction & Community
• •Transparency

Mejores Prácticas

• •Lead with "Luxury," Follow with "Eco": Always intertwine the concepts of luxury and sustainability. Start by highlighting the premium quality and sensory benefits, then reinforce the message with the eco-friendly and vegan credentials.
• •Maintain a Personal, Passionate Voice: Write as the founder would speak. Use "we" and "our" to create a sense of a small, dedicated team. Share the passion behind the products, using enthusiastic and appreciative language (e.g., "lovingly poured," "we're so proud").
• •Focus on the Sensory Experience: Use descriptive, evocative language. Go beyond just naming the scent—describe the feeling it evokes. Words like "unwind," "transform," "indulge," "radiant," and "calm" will resonate with the target audience.
• •Reinforce Artisanal Quality: Regularly mention that the products are "handcrafted," "hand-poured," and made in "Yorkshire." This differentiates the brand from mass-produced competitors and justifies its premium positioning.
• •Be Transparent and Informative: Clearly state the key values (soy wax, vegan, biodegradable glitter) in product descriptions, social media bios, and website banners. This builds trust and caters directly to conscious consumers.

Percepción Social

The brand is perceived as trustworthy, high-quality, and offering exceptional value. Customers are impressed by product efficacy, aesthetic appeal, the ethical stance (vegan, eco-friendly), and excellent service, leading to an overwhelmingly positive image.

Ejemplos de Copy

• •Indulge your senses, guilt-free. ✨ Our new [Scent Name] wax melts are handcrafted from 100% soy wax and biodegradable glitter, because luxury shouldn't cost the Earth. Lovingly poured in Yorkshire, ready to fill your home with long-lasting fragrance. #SoyWaxMelts #EcoLuxury #HandmadeWithLove
• •Transform your home office into a sanctuary. Unwind after a long day with our sophisticated reed diffusers. Ethically made, vegan, and exquisitely scented to bring a moment of calm to your busy life. Discover your signature scent today.
• •Experience artisanal fragrance delivered to your door. Enjoy complimentary UK shipping on all orders over £35. It’s the perfect time to stock up on your favourite eco-friendly wax melts and diffusers.
• •They're back! Our Friday restock is now live. ✨ Thank you for your amazing support—we've poured our hearts into this week's batch. From our signature roses to best-selling snapbars, your favourites are waiting. Shop now before they're gone!
• •The ultimate gift of sustainable luxury. This curated collection features our most beloved scents, beautifully presented in eco-friendly packaging. Each wax melt is 100% vegan and sparkles with biodegradable glitter, offering a stunning sensory experience that’s as kind to the planet as it is to your home.