Brand Tone

Helpful & Informative, Customer-Centric, Trustworthy & Reassuring, Accessible Luxury/Broad Appeal, Promotional but not Aggressive

Brand Values

• •Quality & Authenticity
• •Customer Satisfaction
• •Transparency
• •Wide Selection/Variety
• •Accessibility & Convenience
• •Sustainability & Social Responsibility

Best Practices

• •Use phrases like "100% original," "verified supplier," "secure checkout."
• •Emphasize Customer Benefit & Solutions: Frame product descriptions and promotional copy around how they help the customer (e.g., "enhance your beauty," "solve your skincare concerns," "find your perfect match").
• •The "beauty universe" concept implies inclusivity.
• •This builds credibility.
• •Incorporate Social Proof: Regularly feature customer testimonials, reviews, and user-generated content (with permission) to reinforce positive perceptions and build community trust.

Social Perception

Generally Positive, Trusted Retailer for Genuine Products, Good Customer Service (often cited), Concerns about Legitimacy/Trust (minority but present), Appreciation for Range and Price

Copy Examples

• •Find your new favorite today!
• •Experience beauty shopping that truly understands and caters to your desires.
• •Your beauty journey is safe with us.
• •We're here to help!
• •20% off