Brand Tone

Caring & Empathetic, Scientific & Trustworthy, Positive & Uplifting, Approachable & Friendly, Educational

Brand Values

• •Pet Well-being First: Their core mission is to help pets live an active and healthy life.
• •Science-Led: Committed to research, development, and clinically proven ingredients. They work with experts like the Royal Veterinary College.
• •Natural Ingredients & Quality: Emphasizes the use of high-quality, natural, and sustainably sourced ingredients like Green Lipped Mussel.
• •Sustainability & Ethical Practices: Demonstrates a commitment to environmental stewardship, sustainable sourcing, and ethical business practices, underscored by their B Corp Certification. They aim for 100% recyclable packaging by 2025 and to be carbon neutral.
• •Customer Trust & Transparency: Building trust through effective products, positive reviews, and clear communication. This includes being transparent about their ingredients and processes.
• •Community & Inclusivity: Supporting pet owners and fostering a sense of community. They also focus on employee well-being and creating an inclusive work environment.

Best Practices

• •Maintain a Consistent Voice of Care and Expertise: Always balance a warm, empathetic tone towards pet owners with clear, confident statements about the scientific backing and efficacy of the products.
• •Show, Don't Just Tell, the Benefits: Use visuals (happy, active pets) and compelling testimonials in your copy to illustrate the positive impact of YuMOVE, rather than just listing ingredients or features.
• •Emphasize Trust and Transparency: Consistently mention vet recommendations, clinical studies, natural ingredients, and the money-back guarantee to build and maintain customer confidence. Highlight the B Corp certification as a mark of trust.
• •Engage with the Community: Use social media to ask questions, run polls, share user-generated content, and respond to comments in a friendly and helpful manner, reinforcing the brand's approachable and caring nature.
• •Educate and Empower Owners: Provide valuable content beyond direct product promotion, such as tips for senior pet care, understanding joint health, or the benefits of natural ingredients. This positions YuMOVE as a knowledgeable partner in pet wellness.

Social Perception

Highly Trusted, Effective, High Quality, Caring Company, Reputable

Copy Examples

• •Facebook/Instagram Ad: "More zoomies, less ouchies! Give your furry best friend the gift of comfortable movement with YuMOVE. Our scientifically proven formula, packed with natural ingredients like Green Lipped Mussel, helps soothe stiff joints and keep those tails wagging. See the difference in just 6 weeks, or your money back! #YuMOVEActiveLife #DogJointHealth #HappyPets"
• •TikTok Video Caption (showing an older dog playing happily): "Age is just a number when they've got YuMOVE in their corner! ❤️ Watch [Dog's Name] rediscover their youthful spark. Our natural joint supplements are vet-recommended to keep your senior pup playing, walking, and loving life. #YuMOVE #SeniorDogLove #JointCareForDogs #PetWellness"
• •Website Banner: "Invest in Their Happiness. YuMOVE: Clinically proven joint support for a life full of adventure. Discover the UK's #1 vet-recommended formula and help your pet live their most active life, for life. [Shop Now Button]"
• •Email Marketing Subject Line: "Worried about your dog slowing down? There's hope (and science!)" Email Body Snippet: "At YuMOVE, we understand how much your pet's vitality means to you. That's why our team of experts, backed by 15 years of research, developed a unique blend of natural ingredients to support healthy joints and mobility. Because every pet deserves to move freely and happily. [Learn More Link]"
• •Promotional Tweet/X Post: "Happy joints = happy dog! 🐶✨ YuMOVE's natural supplements are designed to support your dog's mobility every step of the way. Join over 2 million happy pets globally! #YuMOVE #PetHealth #NaturalSupplements #DogCare"