Brand Tone

Innovative & Technical, Problem-Solver, Passionate & Rider-Centric, Confident & Authoritative, Direct & Informative

Brand Values

• •Innovation
• •Customization & Personalized Fit
• •Comfort & Performance
• •Quality
• •Rider Focus/Problem Solving

Best Practices

• •Lead with Innovation and Problem-Solving: Always highlight what makes Lintaman different – the adjustability and how it solves common cyclist pain points. Use confident language when describing the technology.
• •Emphasize Comfort and Performance Benefits: Connect the technical features (like adjustability) directly to tangible rider benefits such as increased comfort, reduced pain, better power transfer, and enhanced endurance.
• •Use Technical but Accessible Language: While the shoes are innovative, explain the technology in a way that is understandable to the target audience. Avoid overly complex jargon where simpler terms suffice, but don't shy away from highlighting key technical aspects like "3D fit" or "heel box dial."
• •Maintain a Passionate and Rider-Centric Voice: Let the copy reflect a genuine understanding of and enthusiasm for cycling. Address the cyclist directly and acknowledge their needs and aspirations.
• •Be Direct and Informative, Especially with CTAs: Clearly guide the user on what to do next, whether it's learning more about a specific shoe, understanding the fit technology, or making a purchase. Ensure product descriptions are detailed and accurate.

Social Perception

Positive for Adjustability & Problem Solving, Seen as Innovative, Good Quality but Sometimes Niche, Improving Reputation, Associated with Comfort and Pain Reduction

Copy Examples

• •Headline: Stop Forcing Your Feet. Start Adjusting Your Shoes. Body: Tired of "good enough"? Lintaman's revolutionary 3D fit technology adapts to your unique foot shape, not the other way around. Experience unparalleled comfort and power. Your perfect ride awaits. #LintamanFit #CyclingInnovation
• •Headline: The End of Compromise. The Beginning of Your Best Ride. Body: Numbness? Hot spots? Ill-fitting shoes stealing your joy? Lintaman's fully adjustable cycling shoes are engineered to eliminate discomfort and unlock your true potential. Dial in your perfect fit, pedal longer, and ride stronger. #PerformanceCycling #CustomFitComfort
• •Headline: Engineered for Your Feet. Designed for Victory. Body: We didn't just make another cycling shoe. We re-engineered it. With micro-adjustable length, width, and heel hold, Lintaman delivers a locked-in feel that translates to pure power transfer. Precision fit for peak performance. #CyclingTech #RideLintaman
• •Headline: More Comfort. More Miles. More You. Body: Every foot tells a story. Lintaman listens. Our adaptable shoe designs and custom-moldable insoles cradle your feet, providing support where you need it and freedom where you don't. Rediscover the joy of cycling, mile after pain-free mile. #ComfortInMotion #CyclingEndurance
• •Headline: Beyond Off-the-Shelf: The Lintaman Adaptive Fit Experience. Body: Why settle for standard when you can have a shoe that evolves with you? From varying sock thickness to subtle changes in your feet, Lintaman shoes adjust to deliver consistent, optimal fit and performance, every single ride. This isn't just a shoe; it's a solution. #AdaptivePerformance #LintamanEurope