Brand Tone

Warm, Curated, and Personable

Brand Values

• •Quality and Originality
• •The Pleasure of Giving
• •Self-Care and Enjoying the Moment
• •Accessibility and Service

Best Practices

• •Always Use a Warm and Inclusive Voice: Start sentences with "You" or "Your" to speak directly to the customer. Use welcoming language like "Welcome," "Discover," and "Enjoy" to make the brand feel like a friendly guide.
• •Incorporate the "Present Moment" Theme: Weave the brand's name and core philosophy into the copy. Use words like "moment," "savor," "pause," "mindfulness," and "joy" to reinforce the brand identity.
• •Highlight Curation and Quality: Never just say "we sell products." Instead, use phrases like "carefully selected," "curated collection," "chosen with love," and "artisanal quality" to communicate the value and trust associated with the brand's selection process.
• •Balance Gifting and Self-Care: Ensure the copy speaks to both motivations for purchase. Create content that positions the store as the go-to for finding the perfect gift, but also as a place for personal indulgence and self-care.
• •Maintain a Personable Tone: Especially on social media, write as a person, not a corporation. Share the passion behind the products. Ask questions to engage the community. This builds on the perception of a friendly, owner-operated boutique and fosters loyalty.

Social Perception

Charming, High-Quality, and Friendly

Copy Examples

• •Pause. Breathe. Enjoy. ✨ This is your invitation to savor the present moment. Our new collection of organic teas from [Brand Name] has just arrived, and each blend is a little box of serenity. Which will you try first? #LInstantPresent #TeaTime #Mindfulness #ConceptStore #Arpajon
• •Your home should tell your story. At L'Instant Présent, we carefully select unique decorative pieces that bring warmth and personality to any space. From elegant vases to artisanal candles, find the object that was missing. Visit us in Arpajon or shop online! #HomeDecor #FrenchDesign #GiftIdeas #BoutiqueArpajon
• •The Art of Thoughtful Giving. For birthdays, thank yous, or just because. Discover our curated selection of gifts that are sure to delight. Because the best presents are the ones chosen with heart. #GiftsForHer #GiftsForHim #LInstantPresent #ShopLocal
• •Weekend dilemma! What kind of 'instant present' do you need most right now? (Poll: A) A relaxing candle 🕯️ vs. B) A gourmet chocolate bar 🍫) Whatever you choose, we have it waiting for you! 😉 #SelfCare #TreatYourself #ConceptStore91
• •Hello [Customer Name], At L'Instant Présent, we believe the small pleasures make life beautiful. That's why we've selected these new treasures for you. Whether you're looking for the perfect gift or a special treat for yourself, explore our latest arrivals in jewelry, wellness, and gourmet foods. Find your little moment of happiness today. [Link to New Arrivals]