Brand Tone

nurturing, professional, and personal

Brand Values

• •Passion & Expertise
• •Personalized Care
• •Well-being & Relaxation
• •Community & Warmth
• •Perfectionism & Quality

Best Practices

• •Always Lead with "You": Frame all copy from the client's perspective. Focus on their experience, their feelings, and their results (e.g., "Your moment of calm" instead of "We offer relaxing services").
• •Balance Professional and Personal Language: Use professional terms to describe services and techniques to build credibility (e.g., "lash lift," "hydrating facial"), but always pair them with warm, personal, and benefit-oriented language (e.g., "to brighten your gaze," "for a radiant glow").
• •Tell the Story of "The Moment": Continuously reinforce the brand name. Use phrases like "your moment," "a well-deserved pause," "an instant for you," and "time for yourself" to anchor the brand's core promise in all communications.
• •Incorporate Words of Welcome and Care: Use a welcoming and nurturing vocabulary. Words like "welcome," "care," "well-being," "relax," "nourish," and "discover" should be staples in the brand's lexicon to maintain its warm and inviting tone.
• •Let Client Voices Shine: Regularly feature testimonials in your marketing materials. Use direct quotes from happy clients as they provide authentic social proof that perfectly mirrors the brand's desired tone and values. For instance, using a quote like "Service au top! Accueillantes, à l'écoute..." is more powerful than the brand saying it about themselves.

Social Perception

The public and customers perceive "L'instant pour soi" as a trusted, high-quality, and friendly local beauty institute. It is seen as a go-to place in Aigle for professional beauty services, especially nail care, in a relaxing and welcoming environment. The institute is viewed as successful and popular, as noted by a review commenting they are "victims of their success," which suggests it is highly sought after. The personal connection with the team is a significant part of its positive image, making clients feel like they are visiting trusted professionals who are passionate about their work.

Copy Examples

• •Your weekly moment of beauty, perfected. It's more than just a manicure; it's a small work of art designed just for you. We believe every detail counts when it comes to your well-being. Ready for your own #InstantPourSoi? Book your appointment via the link in our bio.
• •Reset Your Skin. Reclaim Your Time. The world can wait. For the next hour, it's all about you. Our expert estheticians combine professional-grade products with personalized techniques to leave your skin glowing and your mind at peace. Discover our range of facial treatments and give yourself the gift of a true pause. Learn more: [Link to Website Service Page]
• •L'instant pour soi: Where professional care meets personal well-being. Your moment starts here.
• •A warm welcome to winter wellness at L'instant pour soi. Hello [Client Name], as the seasons change, so do our skin and body needs. Treat yourself to our seasonal special: a hydrating facial paired with a soothing candle massage. It’s the perfect escape to nourish your body and soul. Book your 90-minute wellness journey today and feel the difference.
• •The quiet before the magic happens. We're getting everything perfect for you. Have a beautiful day! #BehindTheScenes #BeautySalon #Aigle