Brand Tone

Innovative & Tech-Savvy, Professional & Sleek, Convenient & Simple, Friendly & Approachable, Empowering

Brand Values

• •Innovation
• •Connection
• •Simplicity & Ease of Use
• •Customization & Personalization
• •Sustainability
• •Efficiency
• •Quality

Best Practices

• •Stay Innovative and Forward-Thinking: Always frame your product as a step into the future. Use language that reflects advancement, modernity, and smart solutions. Avoid sounding outdated or overly traditional.
• •Emphasize Simplicity and Seamlessness: Even though the technology is advanced, the user experience should always be presented as easy, intuitive, and effortless. Highlight how Linq simplifies networking.
• •Maintain a Professional Yet Approachable Voice: Your copy should be polished and convey expertise, but also be friendly and relatable. Avoid overly technical jargon where simpler terms suffice. Show empathy for the networking challenges your audience faces.
• •Focus on Empowerment and Connection: Position Linq not just as a product, but as a tool that empowers users to build stronger relationships and achieve their goals. Highlight the human element of networking.
• •Be Visually Consistent with Your Verbal Tone: Ensure that your visuals (imagery, videos, design elements) match the sleek, modern, and innovative tone of your copy. A cohesive audio-visual message reinforces brand identity.

Social Perception

Linq is generally perceived positively as a leader in the digital business card market. Customers view Linq as a game changer for networking, an impressive and modern tool that makes a strong first impression.

Copy Examples

• •Headline: Ditch the Paper, Spark a Connection. Body: Step into the future of networking with Linq. Our smart business cards let you share your world with a single tap. More connections, less waste. Instantly impressive.
• •Headline: Your Network, Elevated. Your Brand, Amplified. Body: Linq isn't just a card, it's your digital handshake. Customize your profile with everything that defines you – portfolio, social links, videos, and more. Make every introduction unforgettable.
• •Headline: Seamless. Smart. Sustainable. That’s Linq. Body: Ready to network smarter, not harder? Linq offers an eco-friendly way to make lasting impressions. Update your details anytime, anywhere. Connect effortlessly, grow endlessly.
• •Headline: Beyond the Contact Card: Create Real Opportunities. Body: With Linq, every tap is a new possibility. Share your vision, track your engagement with our analytics, and integrate with your CRM. Turn fleeting moments into valuable relationships.
• •Headline: The Future of First Impressions is Here. Tap into It. Body: Impress at every event with Linq. Our sleek, NFC-powered cards, bands, and hubs make sharing your professional identity an experience. Modern, memorable, and a must-have for today's professional.