Tono de Marca

Empowering, Confident, Playful, Fun, Approachable, Friendly, Sensual, Glamorous, Appreciative, Customer-Focused

Valores de Marca

• •Self-Expression & Singularity
• •Empowerment & Confidence
• •Quality
• •Femininity & Sensuality
• •Customer Satisfaction
• •Cruelty-Free
• •Accessibility/Inclusivity (implied)

Mejores Prácticas

• •Know Your Core Identity: Always circle back to Linlini's founding story (two friends, Parisian roots) and core values (singularity, empowerment, quality, sensuality, fun). Let this essence infuse all communication.
• •Embrace "Vous" with a Friendly Confidence: While often using "vous" (the formal "you" in French, which can also be plural and respectful), maintain a warm, empowering, and approachable undertone. Avoid overly formal or distant language. The tone should feel like advice from a chic, confident friend.
• •Balance Glamour with Playfulness: Linlini has a glamorous, sensual side but also a fun, modern edge, especially on platforms like TikTok. Ensure copy can flex between sophisticated and playful without feeling disjointed. For instance, product descriptions might lean more glamorous, while social media captions can be more overtly fun.
• •Highlight the "Why": Connect product features to the emotional benefits Linlini promises – boosting confidence, enhancing individuality, feeling sensual and joyful. Instead of just saying "long-lasting lipstick," say "Confidence that lasts all day, just like your Linlini lip color."
• •Speak to "Every YOU": Consistently use inclusive and empowering language that resonates with the "Beauty for every YOU" tagline. Showcase diversity in your storytelling and avoid exclusionary terms. Ensure the tone makes everyone feel welcome and celebrated.

Percepción Social

Positive Customer Feedback, Seen as a French Brand, Engaged Community (especially on TikTok), Trustworthy (based on reviews)

Ejemplos de Copy

• •Headline (Empowering, Confident): Unleash Your Radiance. Linlini Cosmetics – Dare to be uniquely you.
• •Instagram Caption (Playful, Engaging): Lipstick? More like a magic wand! ✨ Which Linlini shade is making you feel fabulous today? Drop a 💄 below! #LinliniLove #BeautyForEveryYou #ParisianGlow
• •Product Description Snippet - Lipstick (Sensual, Glamorous): Drench your lips in pure Parisian glamour. Our [Product Name] lipstick delivers irresistible, long-lasting color with a sensual satin finish. Get ready to turn heads. #SensualLips #LinliniCosmetics
• •Email Subject Line (Approachable, Benefit-driven): Your Linlini Favorites Just Got an Upgrade! (Plus, a little treat from Paris for you!)
• •TikTok Video Concept Intro (Fun, Energetic): Okay, Linlini squad! Ready to take your lip game from zero to 🤫 (shhh, it's our secret weapon!)? Let's try this! #LinliniChallenge #LipstickHack