Brand Tone

Innovative and modern, professional yet approachable, confident and efficient, and eco-conscious.

Brand Values

• •Innovation
• •Simplicity
• •Sustainability
• •Connection
• •Quality and Style

Best Practices

• •Lead with the "Why": Always frame the message around the customer's benefit. Focus on solving problems like waste, inefficiency, and missed connections.
• •Use a Confident and Aspirational Voice: Employ strong, active verbs and language that empowers the user, such as "transform," "elevate," "unlock," and "streamline."
• •Keep It Clean and Simple: The copy should mirror the product's ease of use, utilizing short sentences, clear headlines, and concise language for easy digestion.
• •Embrace the "Modern Professional" Aesthetic: Reflect the brand's blend of professional ambition and modern style in both language and visuals, maintaining a polished yet unstuffy tone.
• •Highlight Sustainability Subtly but Consistently: Weave the eco-friendly aspect into the narrative naturally, mentioning "paperless networking" or "sustainably sourced materials" without overshadowing technological innovation.

Social Perception

LINKDOT is perceived as a contemporary and practical brand for a digitally native audience, appealing to entrepreneurs, tech professionals, and creatives. It is seen as a clever solution to outdated practices, combining technology, style, and sustainability.

Copy Examples

• •Stop Printing. Start Connecting. Your business card is your first impression. Make it unforgettable. With LINKDOT, share your contact info, socials, and website with a single tap. Welcome to the future of networking. #TapTheFuture #DigitalBusinessCard
• •The Last Business Card You'll Ever Need. Update your details in real-time without reprinting a single card. Our NFC-powered business cards are sustainable, stylish, and smart. Choose from wood, metal, or classic PVC and elevate your network.
• •One Tap Can Change Everything. Hi [Name], ready to transform how you connect? A LINKDOT card is more than just a contact card—it's your digital hub. Link your portfolio, payment apps, and social profiles. For a limited time, get 15% off your first order and step into the future of networking.
• •In a world of fleeting connections, make yours count. We created LINKDOT to offer a more efficient, sustainable, and impressive way to exchange information. It's time to move beyond paper and embrace a smarter networking tool that reflects your forward-thinking approach. #Innovation #Networking #Sustainability
• •Your Network, Now in Wood. Introducing our sustainably sourced wooden NFC business cards. Combining natural aesthetics with smart technology, they make a powerful statement about your brand and your values. Tap to share, and leave a lasting impression.