Brand Tone

Passionate & Personal, Health-Conscious & Informative, Friendly & Approachable, Inspiring & Positive, Quality-Oriented & Gourmet

Brand Values

• •Health & Wellness: Prioritizing natural, unprocessed ingredients, free from refined sugars, gluten, and additives.
• •Taste & Indulgence (Guilt-Free): Believing that healthy food can and should be delicious.
• •Transparency & Authenticity: Open about their story, ingredients, and production processes.
• •Quality: Commitment to high-quality, organic ingredients and careful production.
• •Customer-Centricity: Valuing customer feedback and aiming to meet the needs of health-conscious consumers and those with dietary restrictions.
• •Innovation: Continuously developing new products and recipes.

Best Practices

• •Embrace the Founder's Voice: Continue to weave Eileen's personal story and passion into the narrative. Use 'I' or 'we' (referring to Eileen and the team) to maintain a personal connection.
• •Prioritize Positivity and Empowerment: Frame messages around enjoyment, well-being, and the pleasure of healthy eating, rather than focusing on restriction. Use uplifting and encouraging language.
• •Be Specific About 'Healthy': Instead of just saying 'healthy,' highlight why it's healthy – 'made with all-natural ingredients,' 'sweetened with dates,' 'free from refined sugar and gluten,' 'packed with wholesome nuts and seeds.'
• •Use Warm, Engaging Language: Employ friendly, approachable, and slightly enthusiastic language. Ask questions to encourage interaction on social media. Use emojis appropriately to convey emotion.
• •Maintain Visual-Verbal Harmony: Ensure that the copy complements the high-quality, natural, and appealing visuals used, especially on Instagram and the website. The language should evoke the deliciousness and wholesomeness seen in the product photography.

Social Perception

Highly Positive, Trusted, Innovative & Appealing, Founder-Driven Appeal, Community Focused

Copy Examples

• •✨ Taste the sunshine! ✨ Our NEW Lemon Chia Energy Bites are here to brighten your day. Packed with zesty lemon, wholesome chia seeds, and all-natural goodness – no refined sugar, just pure, delicious energy. Who’s ready for a guilt-free treat that tastes like happiness? #LinisBites #HealthyTreats #LemonLove #NewCollection #NaturallyDelicious
• •At Linis Bites, we believe snacking should be joyful AND healthy. That’s why our founder, Eileen, started creating treats from her own kitchen, using only the best natural ingredients. From our family to yours, enjoy delicious bites made with passion and a promise: no gluten, no refined sugar, just pure goodness. Discover our story and taste the difference! [Link to 'Our Story' page] #LinisBites #HealthySnacking #FounderStory #NaturalIngredients #GuiltFree
• •Indulge Freely: Our Fan-Favourite Almond Butter Chocolate Chip Cookies are baked with love and only the good stuff. Experience the perfect blend of rich almond butter and decadent chocolate chips, all while staying true to your wellness goals. Treat yourself today! #Vegan #GlutenFree #NaturallySweetened
• •Fuel Your Mornings the Linis Bites Way! ☀️ Looking for a breakfast that's both delicious and energizing? Try crumbling our signature Granola over your favorite yogurt and fresh berries. It's the perfect start to any day, packed with wholesome oats, nuts, and a touch of natural sweetness. Get the full recipe idea on Lini's Kitchen! [Link to Blog] #LinisBites #HealthyBreakfast #RecipeInspo #GoodMorning
• •What's your go-to Linis Bites snack for that 3 PM slump? 🤔 Ours today is the Cashew Choc Crunch bar! So satisfying. Show us your faves! 👇 #LinisBites #SnackAttack #HealthyHabits #OfficeSnacks #EnergyBoost @eileen_pesarini