Brand Tone

Playful & Fun, Educational & Practical, Accessible & Encouraging, Witty & Engaging, Adventurous & Culturally Curious

Brand Values

• •Fun in Learning
• •Accessibility
• •Cultural Connection & Immersion
• •Practicality & Usefulness
• •Innovation
• •Quality

Best Practices

• •Embrace the Fun: Always inject a sense of playfulness and enjoyment into the copy. Use words like "fun," "play," "game," "discover," and "adventure." Avoid overly academic or dry language.
• •Highlight Practical Benefits: Focus on how the cards help users in real-world situations – ordering food, asking for directions, making friends, understanding slang. Make the learning feel immediately applicable.
• •Keep it Light and Encouraging: Use an upbeat, positive, and supportive tone. Language learning can be daunting; Lingo makes it feel easy and achievable.
• •Speak to Curiosity and Wanderlust: Tap into the desire for travel, cultural exploration, and connection. Use evocative language that inspires adventure.
• •Be Clear and Concise: While being playful, ensure the core message is easy to understand. The product itself simplifies learning, so the copy should reflect that clarity. Include phonetic pronunciations where relevant to emphasize ease of learning.

Social Perception

Innovative Learning Tool, Great Gift Idea, Fun and Engaging, Good Quality, Supplementary, Not Comprehensive

Copy Examples

• •Headline: Ditch the Dry Textbooks. Ace Your Next Trip! Body: Planning an adventure? Lingo Playing Cards turn boring vocab drills into game night fun. Learn essential phrases for [Language] without even trying. Shuffle up and speak up! CTA: Grab Your Deck & Go!
• •Headline: Speak Like a Local, Play Like a Pro. Body: Unlock [Language] secrets, one card at a time. Our beautifully designed decks blend essential travel phrases with your favorite card games. From "Hola" to "Checkmate," get ready to connect. CTA: Discover Languages Through Play!
• •Headline: Boring Flashcards? Deal Me Out! Body: Lingo Playing Cards: where game night meets global communication. Learn practical [Language] phrases and impress the locals (and your friends!). Who knew learning could be this addictive? CTA: Play Your Way to Fluent!
• •Headline: Gift the World of Words. Body: Looking for a unique gift that’s actually useful? Lingo Playing Cards offer a fun, engaging way to dip your toes into a new language or decode the latest slang. Perfect for travelers, culture vultures, and the endlessly curious! CTA: Find the Perfect Lingo Deck!
• •Headline: From Tourist to Traveler, One Phrase at a Time. Body: Don’t just see the world – experience it. Lingo Playing Cards equip you with the essential [Language] phrases to navigate, connect, and immerse yourself. Your adventure starts here. CTA: Explore Our Language Decks!