Brand Tone

Empathetic and Understanding, Pragmatic and Solution-Oriented, Advocacy-Driven and Normalizing, Approachable and Direct, Supportive

Brand Values

• •Accessibility
• •Equality
• •Dignity and Security
• •Normalization and Openness
• •Sustainability
• •Practicality and Customization

Best Practices

• •Be Direct and Empathetic: Address menstruation openly and without shame, acknowledging the real experiences of those who menstruate. Avoid overly clinical or euphemistic language (beyond the brand name itself).
• •Focus on Solutions and Empowerment: Frame access to menstrual products as a practical solution that empowers individuals and promotes equality. Highlight the positive impact of providing these products.
• •Maintain a Supportive and Collaborative Voice: Especially when addressing businesses and organizations, emphasize partnership and how Lingonvecka can help them achieve their goals of inclusivity and employee/student well-being.
• •Reinforce Core Values: Consistently weave in the brand's values of accessibility, equality, dignity, normalization, and sustainability into all communications.
• •Keep it Clear and Action-Oriented: Use straightforward language that is easy to understand. Ensure calls to action are clear and encourage the desired next step, whether it's learning more, contacting for a quote, or implementing a solution.

Social Perception

Positive and Empowering, Socially Conscious, Supportive of Workplaces and Schools, Innovative (in a practical way), Trustworthy

Copy Examples

• •Headline: Period. It happens. Let's make sure it's never a problem at work. Body: Just like coffee and Wi-Fi, access to menstrual products should be a given. Lingonvecka provides simple, sustainable solutions to make your workplace truly inclusive. Support your team, every day of the month. Call to Action: Make your workplace period-proof.
• •Headline: No Girl Should Miss School Because of Her Period. Body: We believe access to menstrual products is a right, not a privilege. Lingonvecka partners with schools to provide free, accessible tampons and pads, ensuring every student can focus on their education, worry-free. Call to Action: Equip your school with Lingonvecka today.
• •Headline: Equality in the Office? It Starts with the Basics. Body: Providing free menstrual products is a small change that makes a big statement about your company's commitment to equality and employee well-being. Lingonvecka offers easy-to-implement solutions for every business. Call to Action: Show you care. Get Lingonvecka.
• •Headline: Let's Talk About Periods. Openly. Honestly. Body: Lingonvecka is more than just products; we're about breaking taboos. By making menstrual care visible and accessible, we're fostering a culture of openness and support. Because menstruation is a normal part of life. Call to Action: Join the movement. Normalize menstruation.
• •Headline: Sustainable Period Solutions for a Better Tomorrow. Body: Care for your people and the planet. Lingonvecka’s dispensers and EU-made menstrual products are a responsible choice for organizations looking to provide essential amenities sustainably. Call to Action: Choose sustainable. Choose Lingonvecka.