Tono de Marca

Empowering, Welcoming & Inclusive, Elegant & Sophisticated, Supportive & Understanding, Positive & Uplifting, Informative & Educational

Valores de Marca

• •Empowerment: Helping women feel confident and embrace their sensuality.
• •Self-Love & Self-Care: Encouraging individuals to prioritize their well-being, rest, and pleasure.
• •Inclusivity & Body Positivity: Catering to a range of sizes (XS-3X, A-K cup, 28-52 band) and creating a welcoming environment for all body types.
• •Comfort & Quality: Offering products that are both beautiful and comfortable, with a focus on high-quality materials and female-founded brands.
• •Connection & Community: Building a supportive community through their physical store, events, and online presence.
• •Normalizing Pleasure & Sensuality: Openly discussing and providing products related to sexual wellness in a destigmatized manner.
• •Slowing Down: Advocating for a slower, more mindful approach to life and self-care, as encapsulated by their phrase \"In a world of fast, we like it slow\".

Mejores Prácticas

• •Lead with Empowerment and Positivity: Every piece of copy, from product descriptions to social media posts, should aim to uplift and empower the reader. Focus on how the products make the wearer *feel* (confident, beautiful, comfortable, empowered).
• •Maintain an Elegant and Sophisticated Voice: Use refined language that reflects the quality and curated nature of the products. Avoid overly casual slang while still being approachable and warm.
• •Emphasize Inclusivity and Welcome: Ensure language is welcoming to all body types and individuals. Highlight size ranges and the personalized, judgment-free fitting experience.
• •Be Authentic and Relatable: Share the story and mission behind LINGER Boutique. Connect with the audience by acknowledging the pressures of a fast-paced world and the importance of self-care, rest, and pleasure.
• •Educate and Inform Gently: When discussing sexual wellness or fitting, maintain a respectful, informative, and destigmatizing tone. Position the brand as a knowledgeable and trusted resource.

Percepción Social

LINGER Boutique is perceived very positively, highlighted by exceptional, personalized service and a knowledgeable, patient, and kind staff. It is seen as a safe, comfortable, and elevated, stigma-free environment. Products are praised for their beauty and quality, leaving customers feeling confident, empowered, and uplifted.

Ejemplos de Copy

• •Headline: Rediscover Your Radiance. Body: At LINGER Boutique, we believe true elegance starts from within. Explore our curated collection of luxurious lingerie and comfortable sleepwear, designed to make you feel effortlessly beautiful and utterly confident. #LingerBoutique #SelfLoveJourney #ElegantComfort
• •Headline: Embrace Your Power. Unwind in Style. Body: Life moves fast. We invite you to slow down. Discover pieces that celebrate you, from exquisitely crafted lingerie to sumptuously soft loungewear. Because you deserve moments of pure indulgence and empowered serenity. Visit us in-store or online. #LingerSlow #EmpoweredWomen #RestAndPleasure
• •Headline: More Than Lingerie, It's a Feeling. Body: Feel seen, understood, and celebrated. Our expert fitters and welcoming space are here to guide you to pieces that perfectly express your unique beauty. Experience the LINGER difference – where comfort meets confidence. #LingerExperience #BodyConfidence #CuratedForYou
• •Headline: The Art of Sensual Wellness. Body: Explore a thoughtfully selected range of intimates and wellness essentials designed to nurture your connection with yourself and others. At LINGER, we're normalizing pleasure and empowering your journey to holistic well-being. #SexualWellness #LingerWell #EmpoweredIntimacy
• •Headline: Gift Yourself (or Someone Special) a Moment of Linger. Body: From delicate lace to cozy knits, find the perfect expression of care and appreciation. Our collections are chosen to inspire joy, comfort, and a touch of everyday luxury. Beautifully wrapped and ready to delight. #LingerGifts #LuxuryLingerie #ThoughtfulIndulgence