Brand Tone

Inspirational & Aspirational, Sophisticated & Elegant, Helpful & Informative, Contemporary & Design-Forward, Customer-Focused & Welcoming

Brand Values

• •Quality Craftsmanship
• •Modern Design Excellence
• •Inspiration for the Home
• •Customer Connection & Service
• •Creating a "Home with Purpose"
• •International Destination for Home Solutions

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., inspirational, sophisticated, helpful), including approved vocabulary, sentence structure preferences, and a "do's and don'ts" list. Share this with everyone who creates content.
• •Focus on "Inspiration" and "Solutions": Frame product descriptions and marketing messages around how Crate and Barrel helps customers achieve their desired lifestyle and solve home-related challenges, rather than just listing features. Use evocative language that sparks imagination.
• •Maintain an Elegant yet Accessible Vocabulary: Use clear, sophisticated language that reflects the quality of the products, but avoid overly technical jargon or overly casual slang. The tone should feel elevated but still welcoming and understandable.
• •Emphasize Quality and Design in Storytelling: Weave in narratives about craftsmanship, the design process (if applicable), and the longevity of the products. This reinforces the value beyond just aesthetics.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or in-store signage, the tone should be recognizably Crate and Barrel. Regularly review content across different platforms to ensure alignment.

Social Perception

A Premium Home Furnishings Retailer, A Source for Modern and Contemporary Design, A Go-To for Home Inspiration, Comparable to International Standards, A Strong Competitor

Copy Examples

• •Headline: Design Your Life, Beautifully. Body: At Crate and Barrel Costa Rica, we believe your home should be a reflection of you. Discover curated collections of modern furniture and decor, crafted with quality and designed to inspire. Let us help you create a space you’ll love to live in.
• •Headline: The Art of Gathering. Perfected. Body: From intimate dinners to joyful celebrations, find everything you need to host in style. Explore our exquisite dining collections, versatile serveware, and elegant bar essentials that make every occasion memorable.
• •Headline: Quality That Feels Like Home. Body: Invest in pieces that last. Our furniture and home accents are designed with enduring style and quality craftsmanship, ensuring they become cherished parts of your home for years to come.
• •Headline: Inspired Spaces. Expertly Achieved. Body: Not sure where to start? Our design experts are here to help you translate your vision into reality. Visit us in-store or explore our online resources for tips, trends, and personalized advice to transform your home.
• •Headline: Welcome Life In. Body: Your home is more than just a place; it's where life happens. Discover thoughtful designs and functional solutions that help you create a comfortable, beautiful, and welcoming environment for every moment.