Brand Tone

empowering, educational, and friendly

Brand Values

• •Creativity and Inspiration
• •Quality and Efficacy
• •Education and Community
• •Authenticity and Passion

Best Practices

• •Lead with Empathy and Empowerment: Always frame your copy around the artist's journey. Use encouraging language that acknowledges their challenges and offers your products as the empowering solution.
• •Focus on "How-To" and "Why-To": Explain the benefits in a practical, educational context, demonstrating how and why products improve workflow or compositions.
• •Use an Authentic and Passionate Voice: Write as an artist speaking to other artists, infusing the copy with genuine excitement for the creative process, maintaining Stefan Kunz's established voice.
• •Keep it Clean and Accessible: Ensure the copy is easy to understand for all skill levels, avoiding overly technical jargon and reflecting a clean, user-friendly design.
• •Foster Community in Your Copy: Encourage users to share their work and tag the brand, asking questions and creating calls-to-action that invite conversation and reinforce the brand's community-focused value.

Social Perception

Overwhelmingly positive, with high satisfaction regarding high-quality, practical, and inspirational products, and the brand is perceived as trustworthy.

Copy Examples

• •Stop searching, start creating. ✨ Our new 'Essential Lettering' brush pack is here to make your Procreate workflow seamless. Crafted with passion by Stefan Kunz, these brushes are designed to feel natural, intuitive, and powerful. Ready to bring your ideas to life? Tap the link in bio to get yours.
• •Build beautiful compositions, faster. The Letter & Grid Builder is your secret weapon for balanced, professional-grade lettering and layouts in Procreate. It's more than a tool—it's a system designed to help you spend less time measuring and more time adding your unique creative spark. Perfect for beginners and pros alike.
• •Hey [Customer Name], we saw you picked up our starter pack and we can't wait to see what you create! As you continue your creative journey, don't forget to check out our 'Composition Grids' bundle. It’s the perfect next step to elevate your work with proven design principles. Keep creating!
• •Ever feel creatively stuck? You have the ideas, but the tools just aren't clicking. We get it. That's why Line Supply Shop exists—to equip and inspire your inner artist with pro-quality Procreate brushes and resources. Unlock your potential today.
• •From a blank canvas to a finished piece in 15 seconds. ✨ Using our Faded Brush from the Paint Markers Kit to get this smooth, authentic texture. What will you create? #procreate #digitalart #lettering #arttok