Brand Tone

Romantic & Whimsical, Artistic & Inspired, Luxurious yet Relaxed, Appreciative of Heritage & Craftsmanship, Warm & Inviting

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Beauty & Romanticism
• •Uniqueness & Exclusivity
• •Natural Materials
• •Heritage Inspired
• •(Implied) Sustainability

Best Practices

• •Embrace Romantic & Evocative Language: Use words that inspire emotion, beauty, and a sense of nostalgia. Think: whispers, dreams, swoon, cherished, timeless, enchanting.
• •Highlight Craftsmanship & Origin: Consistently mention the Made in California aspect, small-batch production, heirloom quality, and the use of finest natural fibers. This reinforces value and authenticity.
• •Tell a Story: Frame products not just as items, but as part of a lifestyle – one that values beauty, comfort, and a touch of whimsy. Connect with the customer's desire to create a personal sanctuary.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently reflects the soft, luxurious, and romantic imagery used on the website and social media. The words should feel like they belong with the pictures.
• •Address the Customer with Warmth and Aspiration: Use an inviting and inclusive tone. Speak to their appreciation for beauty and quality, and inspire them to create the home of their dreams, infused with romantic and unique touches.

Social Perception

Admiration for Aesthetics and Quality, Frustration with Operations, Niche Appeal, Desirable Collaborator

Copy Examples

• •Product Description (Velvet Throw): Drape your haven in pure romance. Our Colette Silk Velvet Ruffle Throw isn't just a blanket; it's an invitation to slow down, to savor the exquisite touch of plush velvet and the delicate dance of handcrafted ruffles. Woven with dreams and heirloom quality, it’s a touch of timeless California luxury for your most cherished spaces.
• •Instagram Caption: Let your bedroom tell a story of soft whispers and timeless elegance. ✨ Our vintage-inspired linens, crafted with love in California, bring a touch of romance to every morning and a comforting embrace every night. Discover the art of beautiful living. #LinenSalvage #RomanticHome #HeirloomQuality #MadeInCalifornia #VintageInspired
• •Email Subject Line: Escape into Softness: Your Boudoir Deserves This... Email Body Snippet: Imagine a sanctuary where every detail whispers romance and comfort. At Linen Salvage, we craft more than just linens; we create heirlooms, born from a passion for vintage beauty and the relaxed luxury of California living. Explore our latest collection and let your home bloom.
• •Website Banner: Linen Salvage: Weaving Romance into Every Thread. Discover Heirloom Linens, Crafted with Passion in California.
• •Facebook Ad Copy: Tired of the ordinary? Embrace the extraordinary with Linen Salvage. Our luxurious, vintage-inspired bedding and home textiles are designed for those who believe 'more is more' when it comes to beauty and romance. Fall in love with ruffles, velvets, and the timeless appeal of artisan-crafted linens. Shop our California-designed collections today.