Brand Tone

authentic, warm, respectful, and artisanal

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Natural & Sustainable
• •Authenticity & Transparency
• •Customer-Oriented
• •Comfort & Durability

Best Practices

• •Emphasize Heritage and Story: Consistently weave in the narrative of Lithuanian tradition, the founder's passion, and the story behind the craft. This builds authenticity and emotional connection.
• •Use Sensory and Evocative Language: Describe the feel of linen (soft, breathable, comfortable), its natural qualities, and the care put into making each item. Words like "warmth," "care," "quiet elegance," "soft," "breathable," and "effortless" are good examples from their current copy.
• •Highlight "Handmade" and "Artisanal": Regularly remind the audience that products are not mass-produced but are crafted with individual attention and skill.
• •Maintain a Warm and Appreciative Voice: Address customers with respect and warmth. Show gratitude for their choice to support craftsmanship over mass production.
• •Focus on Sustainability and Natural Qualities: Consistently mention the eco-friendly aspects, the OEKO-TEX certification, and the inherent benefits of natural linen for both the wearer and the environment.

Social Perception

high-quality, authentic, and beautifully crafted linen products

Copy Examples

• •Headline: LG Linen: Wear a Piece of Lithuanian Tradition. Body: Each stitch tells a story, woven with generations of craftsmanship and the pure touch of natural linen. Discover clothing that feels like home, made by hand, with heart.
• •Product Description Snippet (for a dress): Embrace effortless elegance with our [Dress Name]. Handcrafted from the finest OEKO-TEX certified Lithuanian linen, it breathes with you, becoming softer with every wear. A timeless piece, made slowly, to be loved for years to come.
• •Social Media Post: Sundays are for slowing down and wrapping yourself in comfort. Our pure linen robes are a gentle hug from nature, a reminder of the beauty in simplicity. #LGLinen #HandmadeHeritage #SustainableComfort
• •About Us Snippet: More than just fabric, linen is our passion. At LG Linen, we pour Laima's love for Lithuanian tradition and the artistry of handcrafting into every piece. Experience the soul of linen.
• •Email Subject Line: Feel the Difference: Artisan-Made Linen Just For You. Email Body Teaser: Open to discover the story behind our latest handmade collection and the natural beauty of pure Lithuanian linen.