Brand Tone

Professional, Authoritative, Reliable, Trustworthy, Heritage-Driven, Proudly American, Customer-Focused (B2B)

Brand Values

• •Quality & Durability
• •Reliability
• •Innovation & Technological Advancement
• •Customer Service & Partnership
• •Integrity & Accountability
• •American Manufacturing

Best Practices

• •Prioritize Clarity and Precision
• •Emphasize Reliability and Durability
• •Highlight Heritage and Expertise Responsibly
• •Maintain a Professional and Authoritative Voice
• •Develop a Centralized Brand Style Guide

Social Perception

Positive (among users), Industry Leader, Low Mainstream Visibility, Historical Environmental Issue

Copy Examples

• •Engineered for Endurance. Trusted for Performance. Linemaster Foot Switches. For over 70 years, Linemaster has been the bedrock of hands-free control. Our American-made foot switches deliver unwavering reliability for your most critical industrial and medical applications. Discover the Linemaster difference – where quality isn't just a promise, it's our legacy.
• •Precision at Your Feet: Innovative Foot Controls for a Demanding World. From complex surgical procedures to heavy-duty manufacturing, demand more from your controls. Linemaster integrates cutting-edge technology with robust design, offering standard and custom foot switch solutions that enhance efficiency and safety. Partner with the leader.
• •The Standard in Safety and Reliability: Linemaster Medical Grade Foot Switches. When precision and dependability are paramount, medical professionals trust Linemaster. Our FDA-cleared and ISO-certified foot controls are meticulously engineered for seamless integration and operator confidence. Explore our range of hygienic, configurable solutions.
• •Decades of Know-How, Built into Every Switch. Linemaster didn't just enter the foot switch market; we helped create it. Our deep engineering expertise, honed since 1952, ensures every product meets the highest standards of durability and performance. Your application deserves a Linemaster.
• •Custom Foot Switch Solutions: Your Vision, Our Expertise. Off-the-shelf doesn't always cut it. Linemaster specializes in designing and manufacturing custom foot controls tailored to your exact specifications. From unique functionalities to specific industry requirements, we deliver solutions that empower your innovation. Let's build it together.