Brand Tone

Authentic & Real, Community-Focused & Supportive, Passionate & Proud, Informative & Helpful, Direct & Unfiltered (at times on social media), Slightly informal but professional in business dealings

Brand Values

• •Community & Brotherhood
• •Safety
• •Quality & Authenticity
• •Integrity & Passion
• •Support for the Trade
• •American Made
• •Customer Focus (within their specific model)

Best Practices

• •Speak the Language: Use industry-specific terms and a colloquial style that resonates with lineworkers. Understand their humor, their challenges, and their pride. Keep it authentic and avoid overly corporate jargon.
• •Emphasize "Brotherhood" and Community: Consistently weave in the themes of support, family, and looking out for one another. Highlight stories and images that reflect this camaraderie.
• •Prioritize Safety and Well-being: Integrate safety messages and support for the trade's well-being naturally within product descriptions, social posts, and informational content.
• •Be "Real" and Transparent: Acknowledge the toughness of the job. Share real stories (with permission) and be upfront about product details, including manufacturing (e.g., "Made in USA" focus, custom-order timelines).
• •Show, Don't Just Tell, Your Passion: Let the genuine enthusiasm for the trade and its people shine through in your wording. Use strong, evocative language when appropriate, and let user-generated content contribute to the authentic voice of the brand.

Social Perception

Trusted Resource & Community Hub, Supporter of the Trade, Authentic Voice, Provider of Quality, Relevant Products, Influential Online Presence

Copy Examples

• •Storm season doesn't wait, and neither do you. Gear up with our [Product Name] – built tough by linemen, for linemen. Stay safe, look out for your brothers and sisters, and know we've got your back. #Linejunk #LinemanStrong #Brotherhood #AlwaysReady
• •This isn't just a shirt; it's a statement. Crafted with pride in the USA, our classic [Shirt Name] Tee is made for the hardworking hands that power America. Durable, comfortable, and tells the world you're part of an unbreakable line family. Wear it with grit. #LineLife #MadeInUSA #LinejunkGear
• •Another day, another dollar, another hazard dodged. That's the #LineLife. Our gear's built to take what the job throws at you. Stay focused, stay safe. What's the craziest thing you've seen on the line this week? Drop a comment. 👇 #Linejunk #UtilityWorker #HighVoltage
• •More Than Just Gear: At Linejunk, we're committed to supporting every member of the line family. This month, check out our updated resources for [Apprenticeship Info/Safety Tip]. Plus, a portion of proceeds from our 'Linelife Foundation' collection goes directly to supporting linemen and their families in times of need. Learn more and shop with purpose: [Link]
• •To all the #Linemen & #Linewomen out there: What's one piece of advice you'd give to someone just starting their apprenticeship? Share your wisdom – let's help the next generation climb strong! #LineFamily #ElectricalTrade #Linejunk