Brand Tone

Inspirational and Empowering

Brand Values

• •Quality & Performance
• •Empowerment
• •Style & Aesthetics
• •Community
• •Consistency & Dedication

Best Practices

• •Lead with Empowerment: Always frame messaging around the customer's strength, dedication, and journey. Use active, powerful verbs and focus on what she can achieve.
• •Balance Function and Style: In product descriptions, clearly explain the performance benefits (e.g., "sweat-wicking," "four-way stretch") while also highlighting the aesthetic appeal (e.g., "sculpting fit," "vibrant new colors").
• •Use Community-Centric Language: Incorporate words like "community," "together," "us," and "journey" to reinforce the brand's community value. Encourage user-generated content by creating clear calls-to-action like "Tag @lineatimeofficial to be featured."
• •Maintain a Motivational Tone: Keep the energy positive and encouraging. Whether it's an email or a social media caption, the copy should feel like a supportive message from a trusted workout partner.
• •Create a Brand Lexicon: Develop a list of on-brand words (e.g., "empower," "strength," "dedication," "perform," "unleash," "journey") and off-brand words (e.g., "easy," "cheap," "skinny") to ensure all copywriters and marketers are aligned with the core brand voice.

Social Perception

The perception is that of a reliable, high-quality activewear brand that delivers on its promise of performance and style.

Copy Examples

• •Strength isn't just measured in weights lifted. It's in every drop of sweat, every early morning, and every time you choose to show up for yourself. Fuel your dedication. #LineaTime #ShowUpForYou
• •Engineered for your most demanding workouts, the Ascend Legging is where premium function meets flawless form. Crafted from our signature sweat-wicking fabric, it offers compressive support and total freedom of movement. Because your gear should work as hard as you do.
• •New arrivals for your unstoppable journey.
• •Your workout is a celebration of your power. Dress for it. Discover the LINEA TIME® collection, designed to move with you and empower every step of your fitness journey. Shop now for free shipping on your first order.
• •LINEA TIME® was born from a simple belief: the right apparel can ignite your inner athlete. We are more than just a brand; we are a community of strong, active women dedicated to pushing boundaries. Each piece is designed to provide the confidence and performance you need to conquer your goals, one workout at a time.