Brand Tone

Aspirational, stylish, evocative of summer, and visually driven.

Brand Values

• •Style
• •Elegance
• •Summer
• •Italian Design
• •Aspiration

Best Practices

• •Maintain a consistent visual aesthetic across all platforms, reflecting the brand's aspirational and stylish image.
• •Use vibrant and evocative language to convey the feeling of summer and beach lifestyle.
• •Engage with customers on social media by responding to comments and messages promptly.
• •Incorporate user-generated content to build a sense of community and authenticity.
• •Focus on high-quality product photography and videography to showcase the brand's beachwear.

Social Perception

Linea Mare Blu aims to be perceived as a stylish and aspirational beachwear brand that embodies the essence of summer, elegance, and Italian lifestyle.

Copy Examples

• •"Indossa l'estate. Scopri la nuova collezione Linea Mare Blu." (Wear the summer. Discover the new Linea Mare Blu collection.)
• •"Eleganza sulla spiaggia. Bikini e costumi interi per donne che amano il sole." (Elegance on the beach. Bikinis and one-piece swimsuits for women who love the sun.)
• •"Linea Mare Blu: il tuo stile, la tua estate." (Linea Mare Blu: your style, your summer.)
• •"Preparati per la tua prossima avventura estiva con Linea Mare Blu." (Get ready for your next summer adventure with Linea Mare Blu.)
• •"Comfort e stile per i tuoi giorni di sole. Esplora la nostra collezione di costumi da bagno." (Comfort and style for your sunny days. Explore our swimwear collection.)