Brand Tone

aspirational, sentimental, trustworthy, sophisticated, and knowledgeable

Brand Values

• •Heritage and Legacy
• •Quality and Craftsmanship
• •Timelessness and Enduring Style
• •Emotional Connection
• •Sustainability and Conscious Consumption

Best Practices

• •Prioritize Storytelling: In all copy, focus on the narrative behind the piece or the emotion it's meant to evoke. Use language that speaks to legacy, family, and connection.
• •Emphasize Quality and Longevity: Consistently mention the quality of the materials (e.g., "14k solid gold," "Italian gold") and the idea of the jewelry lasting for generations to build trust and justify the price point.
• •Use an Elegant and Evocative Vocabulary: Words like "timeless," "heirloom," "legacy," "cherished," and "heritage" should be staples in your brand's lexicon.
• •Maintain a Consistent Visual Identity: Ensure that the photography and visual elements across all platforms reflect the elegant, timeless, and high-quality nature of the jewelry.
• •Engage with a Personal and Warm Tone: When interacting with customers in comments or reviews, maintain a tone that is both professional and personally invested, reinforcing the brand's value of connection.

Social Perception

Customers perceive Lineage Jewelry as a provider of high-quality, beautiful, and meaningful jewelry. It is seen as a go-to for personal and sentimental gifts, especially those related to family and heritage, with strong positive sentiment around heirloom-quality pieces.

Copy Examples

• •Introducing The Legacy Collection. More than just jewelry, these are the stories you'll pass down. Crafted in 14k solid gold to last for generations.
• •Some bonds are written in gold. Our heirloom pieces are made to be shared, connecting one generation to the next. #LineageJewelry #HeirloomQuality
• •The Eternal Love pendant. A timeless symbol of your affection, meticulously crafted in 14k solid gold. Because the most precious gifts are the ones that tell a story.
• •Find a piece that speaks to your story. Our vintage collection features unique, pre-loved jewelry, each with a soul and a history of its own. Embrace sustainable elegance.
• •Looking for a gift that will be treasured forever? Lineage Jewelry offers timeless designs in 14k solid gold, created to celebrate your most cherished moments and be passed down through your family's story.