Brand Tone

Authentic, Health-Conscious, and Encouraging

Brand Values

• •Innovation
• •Artisanal Quality
• •Holistic Wellness & Nature
• •Joy and Inclusion

Best Practices

• •Lead with the "Why": Always start from the brand's origin story. Remind the audience that the brand was created out of empathy for people who had to give up their favorite foods. This human-centric narrative is your strongest asset.
• •Balance Science with Soul: When mentioning technical details like "resistant wheat starch" or carb counts, immediately connect them back to the emotional benefit: "so you can enjoy pizza without a second thought." This makes the science accessible and purposeful.
• •Use Authentic Visuals: Your photos and videos should reflect the "artisanal" value. Showcase the products with natural lighting, rustic textures, and perhaps even glimpses of the production process or the team in Pisa. Avoid overly slick, corporate-style imagery.
• •Embrace the Italian Heritage: Use Italian words where appropriate (e.g., artigianale, passione) even in English copy. This reinforces authenticity and adds a touch of European quality. Frame the products not just as food, but as part of a cherished Italian lifestyle.
• •Engage with an Encouraging Voice: In social media comments and customer service interactions, maintain a supportive and positive tone. When a customer shares their success story, celebrate it. When they ask a question, answer it with the same passion you put into creating your products.

Social Perception

The social perception of Linea Bella Vita is overwhelmingly positive, centered on product quality, effectiveness, and authentic taste, with customers praising artisanal quality, great taste, effectiveness for dietary needs, and fair pricing.

Copy Examples

• •You were told it was impossible. We worked until it was a reality. Our artisanal pizza base, crafted in Pisa with innovative resistant wheat starch, has only 3.1g of carbs per 100g. That’s less than a salad. It’s not a dream; it’s the Bella Vita lifestyle. Taste the pleasure, lose the guilt. #LowCarbPizza #ItalianFood #KetoItaly #Artisanal
• •From our lab in Tuscany to your table. Linea Bella Vita was born from a simple dream: to let everyone enjoy the foods they love. Our artisanal pasta, bread, and sweets are made with certified ingredients for a healthier, balanced life. Ready to rediscover flavor? Enjoy free shipping on orders over €59.
• •Artigianale. Italiano. Low-Carb. This isn't a diet. This is a return to joyful eating.
• •Psst... Your favorite pasta is back in stock (and still -98% carbs!)
• •Imagine a Sunday lunch with fresh, homemade-style pasta that respects your wellness goals. Our low-carb Tagliatelle is handcrafted with passion and precision, using a unique blend of ingredients including innovative resistant wheat starch. With a texture and taste that rivals traditional pasta, you can finally enjoy a classic Italian dish that is rich in fiber and protein, not carbs. Perfect for your favorite sauces and a life full of flavor.