Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Educational, Community-Focused, Trustworthy and Reliable

Brand Values

• •Quality
• •Customer Service
• •Family-Oriented
• •Community
• •Passion for Quilting
• •Canadian Identity

Best Practices

• •Embrace the "Family" Voice: Consistently use warm, friendly, and approachable language as if speaking to a friend or fellow quilting enthusiast. Refer to "our family" or "we" to reinforce the personal touch.
• •Highlight Quality and Trust: Use phrases like "premium quality," "carefully curated," "Lindley Approved," and "shop with confidence" to reassure customers about the standard of your products and service.
• •Foster Community and Support: Encourage interaction, ask questions, and use inclusive language. Promote your community spaces like the "Quilting Bee Society." Frame advice and product descriptions in a supportive and helpful manner, especially for beginners.
• •Share Your Passion: Let your genuine love for quilting shine through. Use enthusiastic and descriptive language when talking about fabrics, patterns, and the joy of creating.
• •Maintain a Proudly Canadian Feel (Subtly): Where appropriate, mention your Canadian roots or the benefit of shopping with a Canadian-owned business, as this resonates well with your local customer base.

Social Perception

Highly Positive, Trusted Source, Supportive and Engaging, Associated with Quality Brands

Copy Examples

• •Headline: Stitch Your Story with Lindley General Store: Your Canadian Home for Quality Quilting. Body: From vibrant fabrics to beginner-friendly kits, discover everything you need to bring your creative vision to life. We're a family passionate about quilting, here to help you every step of the way!
• •Social Media Post: Unbox a bundle of joy! ✨ Our curated quilt kits are packed with love and the finest fabrics, making your next masterpiece a breeze. What are you dreaming of creating today? Share with our #LindleyQuiltingCommunity!
• •Product Description Snippet (for a fabric bundle): Imagine the cozy quilts and charming projects these premium cottons will become! Handpicked by our family for their exceptional quality and delightful designs, this bundle is a little box of inspiration, sent from our Canadian shop to your creative hands.
• •Email Subject Line: Your Next Quilting Adventure Starts Here! + A Special Treat Inside! Email Body Snippet: Hello fellow quilter! At Lindley General Store, we believe quilting is more than a hobby – it's a way to create warmth, beauty, and joy. Explore our latest arrivals, all 'Lindley Approved' for quality you can trust.
• •About Us Snippet: More than just a quilt shop, we're a family of passionate quilters dedicated to inspiring your creativity. Lindley General Store is your friendly Canadian source for beautiful fabrics, helpful advice, and a community that shares your love for every stitch.