Brand Tone

Empathetic & Compassionate, Supportive & Encouraging, Gentle & Nurturing, Informative & Trustworthy, Hopeful

Brand Values

• •Care & Compassion
• •Safety & Efficacy
• •Understanding & Empathy
• •Quality of Life
• •Community & Support
• •Trust & Reliability

Best Practices

• •Prioritize Empathy: Always write from a place of understanding. Use words that convey compassion, care, and support (e.g., "gentle," "soothing," "comfort," "we understand," "you're not alone"). Avoid overly clinical or detached language.
• •Focus on Benefits, Not Just Features: While ingredients and formulations are important, emphasize how the products help the user feel better (e.g., "restores comfort," "calms irritation," "provides a moment of peace").
• •Maintain a Hopeful & Positive Outlook: While acknowledging the challenges, the overall message should be encouraging and focus on healing, comfort, and improved quality of life. Avoid fear-mongering or overly dramatic language.
• •Use Clear, Gentle Language: Avoid jargon or complex terms where simpler, softer words will do. The language should feel as gentle as the products themselves. Ensure readability and accessibility.
• •Incorporate Patient/User Voice (Authentically): Share real stories and testimonials (with permission) that reflect the brand's impact. When crafting general copy, try to echo the sentiments and language used by the community Lindi Skin serves. This builds trust and relatability.

Social Perception

Specialized & Niche, Trusted Resource, Effective & Gentle, Caring & Understanding, High Quality

Copy Examples

• •Headline for a Facebook Ad targeting caregivers: "Show you care with the gift of comfort. Lindi Skin offers gentle relief for the sensitive skin of those undergoing treatment. Soothe, hydrate, and protect when they need it most."
• •Instagram Post Caption: "Finding moments of peace amidst the storm. Our [Product Name] is more than just skincare; it's a gentle hug for your skin, specially formulated to soothe and comfort during your healing journey. You are not alone. 💖 #LindiCares #GentleHealing #SkinComfort"
• •Website Product Description Snippet (for a body lotion): "Experience soothing hydration designed with you in mind. Our fast-absorbing Body Lotion gently nourishes and calms dry, itchy skin affected by treatment, restoring comfort and a sense of well-being. Dermatologist & Oncologist tested for your peace of mind."
• •Email Subject Line to Subscribers: "Self-Care Tips for Tender Skin + A Special Lindi Skin Offer"
• •Short Testimonial-Style Ad: "'Lindi Skin was a lifesaver during my chemo. Finally, something that didn't irritate my skin and actually helped.' - Sarah M. | Discover gentle care, designed for you."