Brand Tone

personal, friendly, and relatable

Brand Values

• •Passion
• •Relatability
• •Chic & Trendy Elegance
• •Personal Connection
• •Entrepreneurial Spirit

Best Practices

• •Embrace the Founder's Story: Continue to use Leslie's personal story and voice across all platforms. Posts written in the first person ("My latest find," "I chose this piece because...") will reinforce the brand's authenticity.
• •Use Relatable Language: Consistently use words and phrases that resonate with the "indecisive" theme in a positive and playful way. Frame decisions about fashion as fun and exciting, not stressful.
• •Maintain a Consistent Visual Identity: Ensure all visuals (photos, videos, graphics) align with the chic, bright, and clean aesthetic of the website and Instagram feed. The founder should continue to model the clothes to maintain the personal connection.
• •Engage Personally with the Community: Respond to comments and messages with the same friendly and personal tone. Address customers by name and answer questions thoughtfully, reinforcing the feeling of being part of a small, caring community.
• •Focus on "Effortless Elegance": All copy should highlight how L'indécise helps customers achieve a stylish and glamorous look without the fuss. Use descriptive words that evoke elegance, chicness, and trendiness, ensuring the product's value is always clear.

Social Perception

The perception is that of a small, founder-led online boutique with a distinct personal touch. Customers who follow the brand on social media likely perceive it as authentic and trustworthy because the founder is so visible. The product offerings are seen as trendy and fashionable, suitable for women who want to add chic pieces to their wardrobe. The brand is not perceived as a large, impersonal corporation but rather as an accessible and personal shopping destination.

Copy Examples

• •Still deciding on your weekend look? We've got you covered. Meet the 'Amélia' dress – your new go-to for effortless elegance. Perfect for brunch, a walk in the city, or whenever you want to feel fabulous. Swipe to see it in motion! #LindeciseBoutique #NewCollection #OOTD
• •For every woman who has ever said, 'I have nothing to wear!' Your decision just got easier. Discover chic and trendy pieces, curated with love. Shop our new collection now.
• •Tired of endlessly scrolling for the perfect outfit? At L'indécise, we get it. That’s why we bring you handpicked, stylish collections that make looking chic simple. Get 10% off your first order with code: BIENVENUE. Your wardrobe will thank you!
• •The 'Izzie' Blouse: Because sometimes the best decision is the one that feels right. With its delicate fabric and timeless cut, this blouse is a 'yes' every time. Pair it with your favorite jeans for a casual-chic vibe or a skirt for an elegant evening out. We know you'll love it as much as we do.
• •For the beautifully indecisive: Our latest obsessions have arrived.