Brand Tone

authentic, passionate, and inspiring. It is personal and approachable, directly reflecting the founder's story of turning a personal passion into a profession. The language used is warm and inviting, often using descriptive words that evoke a feeling of comfort and home. This tone avoids corporate jargon and speaks to the customer as a fellow interior design enthusiast. The brand aims to be a source of knowledgeable advice, with the founder currently studying to become an interior stylist to better assist customers with their specific needs.

Brand Values

• •Authenticity
• •Quality & Curation
• •Inspiration & Expertise
• •Customer Focus

Best Practices

• •Always circle back to the founder's passion and the brand's origin story. This is a unique selling point that builds trust and emotional connection.
• •Write copy that helps customers imagine the feel and atmosphere of the products. Use words like "warm," "robust," "handcrafted," "soft," and "authentic" to describe textures and ambiance.
• •Frame your copy as if you are sharing a beloved find or a styling tip with a friend. Maintain the enthusiastic and knowledgeable tone of someone who lives and breathes interior design.
• •Emphasize that the collection is carefully selected. Use phrases like "that one special item," "curated for you," and "find what you won't see everywhere else" to reinforce the value of your product selection.
• •Regularly use the brand's key style words: "Landelijk" (Country), "Stoer" (Tough/Robust), and "Sober" (Sober/Simple) in your copy to reinforce your niche and attract the right audience.

Social Perception

Lindeboom Wonen & Lifestyle is perceived by the public as a trustworthy and specialized retailer for a desirable niche: rustic, industrial, and country-style interiors. Customers see it as a reliable source for high-quality, atmospheric home goods. The personal story of the founder resonates with customers, lending the brand an air of credibility and passion that larger, more impersonal stores may lack. It is viewed as a business that genuinely cares about its products and customers.

Copy Examples

• •Your Home, Your Story. We believe a home is more than just a place; it's a feeling. Discover our curated collection of rustic and industrial treasures, each with a character of its own, and start creating a space that is truly you.
• •Chasing that 'gezellig' feeling? It's all in the details. A soft plaid, the warm glow of a unique lamp, and a handcrafted wooden table to gather around. Find the soul of your home with us. #lindeboomwonen #countryliving #industrialdecor #homedecor
• •From farmhouse renovation to your dream interior. Our story began with a passion for creating a home with character. Now, we want to help you write yours. For unique, high-quality furniture and decor with a rustic soul, look no further.
• •Perfectly imperfect. This coffee table is crafted from reclaimed wood, meaning no two pieces are exactly alike. The knots, grains, and textures tell a story of a past life, now ready to become the heart of your living room. A truly sober and robust piece for an authentic interior.
• •Bring the outside in | New natural materials have arrived