Brand Tone

elegant, conscious, and personal

Brand Values

• •Ethical Manufacturing
• •Quality Materials & Craftsmanship
• •Sustainability
• •Personal Meaning & Storytelling
• •Conscious Luxury
• •Customer Focus
• •Giving Back

Best Practices

• •Emphasize "Ethical" and "Conscious" Choices: Consistently weave in terms like "ethically crafted," "recycled metals," "sustainable," "conscious luxury," and "responsible sourcing" to reinforce this core value.
• •Focus on Timelessness and Personal Meaning: Use language that evokes enduring style, heirlooms, personal stories, and the sentimental value of jewellery, rather than fleeting trends. Phrases like "modern amulets," "future heirlooms," and "keeper of your unique story" are good examples.
• •Maintain an Elegant and Refined Vocabulary: Choose words that reflect the quality and design of the jewellery – e.g., "luminous," "graceful," "refined," "exquisite," "timeless."
• •Be Authentic and Transparent: Share insights into the design process, the founder's story, and the ethical commitments in a genuine way. Avoid overly corporate or generic marketing language.
• •Speak Directly and Warmly to the Customer: Use "you" and "your" to create a personal connection. Frame the jewellery as something that enhances their story, style, and values. Highlight the "feel good" aspect of owning and wearing the pieces.

Social Perception

Customers and the public generally perceive Linda Tahija Jewellery as a reputable brand offering high-quality, beautifully designed, and ethically made pieces.

Copy Examples

• •Introducing 'Form' – a dance of light and shadow, ethically crafted to become part of your unique narrative. Each piece, born from recycled sterling silver and luminous 9k gold, is designed to be a quiet statement of your journey. Discover conscious luxury that resonates deeper. #LindaTahija #EthicalJewellery #ModernHeirlooms #ConsciousLuxury #FormCollection
• •Linda Tahija Jewellery: Where timeless design meets ethical craftsmanship. Adorn your story with pieces that are made to last, made with intention, and made for you. Explore our collections of recycled silver and solid gold treasures.
• •Wear your values. At Linda Tahija Jewellery, every piece tells a story of beauty, responsibility, and empowerment. Crafted with recycled metals and by artisans treated with fairness and respect. Feel good about the jewellery you choose. Shop now and $1 from your order supports women and girls globally. [Link] #EthicallyMade #SustainableStyle #LindaTahijaJewellery #JewelleryWithMeaning
• •The 'Whisper' Necklace: A subtle shimmer, a gentle reminder of your inner light. Designed in our Sydney studio and brought to life by skilled artisans using 100% recycled sterling silver, this piece is more than an accessory – it's a personal talisman, destined to be cherished for years to come. Ethically crafted, beautifully designed. #FutureHeirloom #MinimalistJewellery #RecycledSilver #LindaTahija
• •From Linda's heart to your hands. Our journey began in 2011 with a simple vision: to create beautiful, enduring jewellery that you can feel truly good about wearing. Every curve, every detail is thoughtfully designed, and every piece is ethically crafted because we believe in treading lightly and loving deeply. Discover the story behind your sparkle. [Link to About Us page]