Brand Tone

Playful, joyful, and practical with a touch of childlike wonder. Approachable, friendly, and subtly emphasizes sustainability and ethical considerations.

Brand Values

• •Joy
• •Practicality
• •Sustainability
• •Family
• •Ethical Production

Best Practices

• •Maintain a playful and joyful tone in all communications.
• •Use inclusive language that resonates with parents and children.
• •Focus on the practicality and usefulness of the products for everyday life.
• •Highlight the brand's commitment to sustainability and ethical production.
• •Incorporate storytelling to create an emotional connection with the audience.

Social Perception

A brand that is seen as joyful, practical, sustainable, and trustworthy. Parents perceive it as a brand that understands their needs and provides solutions that are both functional and environmentally responsible. Children perceive it as fun and engaging.

Copy Examples

• •"Make every day an adventure with our eco-friendly lunch bags! Perfect for little explorers and busy parents."
• •"Say goodbye to messy spills! Our reusable snack bags are here to save the day (and your sanity!)."
• •"Crafted with love and sustainable materials, our products bring joy to your family and protect our planet."
• •"From school lunches to park picnics, our versatile collection makes life a little easier and a lot more fun!"
• •"Join the 'Et Hop Dans La Poche' family and discover practical solutions that spark joy in every moment."