Brand Tone

Trendy and Fashion-Forward, Feminine and Youthful, Accessible and Friendly, Enthusiastic and Positive

Brand Values

• •Variety and Novelty
• •Quality and Fair Price
• •Practicality
• •Trendiness
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., playful, sophisticated, friendly, informative), vocabulary (words to use/avoid), and grammar style. Share this with everyone creating content.
• •Know Your Audience: Understand who you're talking to – their age, interests, language style, and platforms they use. Tailor the tone to resonate with them authentically. For Ohlala Stores, this means connecting with a Brazilian audience interested in women's fashion.
• •Be Consistent Across All Channels: Whether it's the website, social media posts, email marketing, or customer service interactions, the brand's voice should be recognizable and uniform.
• •Use Storytelling: Share the brand's story, the inspiration behind collections, or customer stories in a way that reflects the brand's personality. This helps build an emotional connection.
• •Listen and Adapt (but stay true to core values): Pay attention to how your audience responds to your tone. While it's good to adapt to trends and feedback, ensure the core personality and values of the brand remain consistent. Regularly review and refresh content to keep it engaging.

Social Perception

The name "Ohlala" is generally associated with something surprising, a bit chic, or exciting. The fashion store likely aims to evoke this positive, slightly playful, and stylish feeling.

Copy Examples

• •✨ Ohlala, girls! ✨ Get ready to fall in LOVE! Our new collection just dropped, and it's pure fire! 🔥 Tap to shop your new fave look and shine brighter than ever! 😉 #OhlalaStores #ModaFeminina #NewCollection #MustHave
• •Your everyday glam just got an upgrade! 😉 Explore the latest trends at Ohlala Stores and enjoy [Discount]% OFF on all dresses this week! Quality, style, and a price you'll adore. Shop now! 💖
• •From desk to dinner? 💃 Ohlala, we've got you! 😉 Watch how we style our bestselling [Product Name] for two totally different vibes! Which one is your fave? Let us know! 👇 #OhlalaStyle #FashionHack #LookDoDia #VersatileFashion
• •Ohlala! 😍 Your Fashion Treat Awaits Inside! (Don't Miss Out!)
• •Add a touch of Ohlala-chic to any outfit! This stunning [Accessory Name] is all about effortless style and everyday sparkle. Lightweight, versatile, and oh-so-fabulous! ✨ Get yours and feel amazing! 🛍️