Brand Tone

sophisticated, artistic, elegant, and aspirational

Brand Values

• •Luxury and High Quality
• •Artistic Expression and Creativity
• •Individuality and Uniqueness
• •Versatility for the Modern Woman
• •Meaning and Connection
• •Passion

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that convey luxury, art, and emotion, rather than purely functional terms.
• •Tell the Story: Incorporate the narrative behind the brand and individual collections/bags. Highlight the inspiration and the meaning embedded in the designs.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or colloquialisms. The language should reflect the high-end nature of the product.
• •Focus on the "Why": Connect with the customer's aspirations and desires. Explain not just *what* the product is, but *why* it matters and how it makes one feel.
• •Ensure Visual and Textual Harmony: The tone of the copy should align seamlessly with the brand's visual identity (e.g., website design, photography style on social media).

Social Perception

luxury handbag brand targeting women who appreciate high fashion, unique designs, and quality craftsmanship

Copy Examples

• •Beyond an accessory, it's a narrative. Discover the story woven into every Lina Brax creation.
• •Elevate your every moment. The [Bag Name] by Lina Brax – where artistry meets a woman's indispensable companion.
• •Crafted for the discerning. Designed to inspire. Experience the essence of modern luxury with Lina Brax.
• •More than a handbag, it's a piece of you. Find the Lina Brax design that speaks your language.
• •From Parisian inspiration to your hands. Lina Brax: A legacy of passion, artistry, and timeless elegance.